Social Media Manager

Our client, a leading social and creator-driven advertising agency, is seeking a Social Media Manager to join their team. This role sits at the intersection of data, strategy, and creative — serving as the primary voice and advocate for clients across social platforms while partnering cross-functionally with Strategy, Creative, Production, and Client Services to optimize campaigns in real time. The ideal candidate comes from an in-house brand social media background, brings strong strategic instincts and community management skills, and is culturally tuned in with a sharp POV on what makes social content work.

Agency experience is a plus but not required — brand-side candidates who are ready to bring that perspective into an agency environment are strongly encouraged to apply.

This is a full-time role. Hybrid role 2 days a week in office. Salary range is $75-90k.

• Monitor emerging social trends, cultural conversations, and influencer activity through social listening and platform tracking to inform new and existing client briefs.
• Leverage social listening tools to identify emerging audience behaviors, engagement opportunities, and cultural insights that unlock fresh creative ideas.
• Translate emerging trends into innovative, social-first concepts in partnership with Strategy and Creative teams.
• Keep the agency informed on emerging platforms, rising creators, and shifts across the influencer landscape.
• Contribute to agency thought leadership by developing strong social-first perspectives and maintaining a clear POV on industry trends and cultural moments.

• Partner with the Strategy team to translate social listening, research, and cultural insights into content plans, campaign recommendations, and overarching social strategies.
• Apply audience insights and platform data to inform strategic recommendations for both new business pitches and ongoing client work.
• Monitor emerging platform features and social behaviors to identify opportunities and incorporate relevant innovations into influencer and social briefings.
• Convert real-time performance data into actionable recommendations that improve content strategy, campaign outcomes, and community growth.
  
  Develop and maintain tone of voice guidelines that ensure brands communicate consistently across platforms while staying true to their core identity.

• Manage brand-owned social media channels across primary platforms where applicable, including developing and overseeing content calendars aligned with campaign objectives and key cultural moments.
• Create platform-native content and copy tailored to each channel, audience, and brand voice in partnership with the Creative team.
• Lead both proactive and reactive community management across comments, DMs, mentions, and community inquiries, maintaining timely and brand-appropriate engagement.
• Partner directly with content creators to brief, develop, review, and optimize social content, ensuring alignment with brand strategy and campaign objectives.
• Work with Analytics and Insights to interpret channel and community performance data, applying learnings to continuously improve engagement and content strategy.
• Identify and elevate complex community concerns, potential brand risks, and emerging crisis scenarios to the appropriate internal partners.

• Partner cross-functionally with Strategy, Creative, Data and Analytics, and Client Services to ensure social content and community management efforts support broader campaign and brand objectives.
• Communicate community sentiment, emerging trends, performance insights, and key learnings to internal teams to enable informed, agile…