Creative Strategist

Compensation: $86,400-$91,200. This is a 1099 Independent Contractor position.

VMGROUPE is seeking a Creative Strategist to join our A-Team and own the strategic intelligence behind the creative solutions we develop for leading and high-profile brands.

You will champion VMGROUPE Brand Therapy sessions and client onboarding workshops, leading each room with curiosity, precision, and confidence. Through incisive questions and guided exercises, you will uncover the beliefs, tensions, ambitions, audience truths, business priorities, and cultural opportunities that define a brand’s path forward. You will transform those discoveries into guiding principles, strategic territories, creative briefs, and thought starters that shape every campaign and project.

This role leads strategic roadmap development, research and analysis, competitive audits, category benchmarks, perceptual maps, audience frameworks, cultural intelligence, and creative opportunity mapping. Your work will give our creative teams a clear foundation for Brand Building, Big Idea Campaigns, websites, social ecosystems, and integrated initiatives. You will report to VMGROUPE’s Creative Directors and Account Directors, collaborating closely with our Chief Creative Officer, art directors, designers, copywriters, producers, social strategists, performance teams, and account leads.

Your work also supports ongoing social, digital, and performance marketing strategy.

You are a hybrid strategist, researcher, creative thinker, and trusted advisor.

You know the difference between information and insight. You can identify the tension that gives a campaign energy, the truth that gives a brand authority, and the creative territory that gives a team room to make. You are analytical, strategic, and deeply creative, with exacting taste and an active desire to learn. You identify the question beneath the brief, connect signals across culture, consumer behavior, brand history, and business performance, then translate complexity into a focused creative direction.

You know how to challenge familiar thinking while maintaining trust in the room. You are comfortable moving between a client workshop, a research deck, a creative brainstorm, a cultural reference, a line of copy, and a rough visual prototype. You learn new tools quickly and use the right medium to make an idea tangible, including Adobe Creative Suite, image and video compositing, generative AI, copywriting, and presentation design.

You do what the work requires.

• Champion VMGROUPE Brand Therapy sessions, onboarding workshops, and strategic discovery processes.
• Develop workshop agendas, exercises, questionnaires, interview guides, and facilitation tools that uncover meaningful brand and business truths.
• Ask incisive, thought-provoking questions that move clients beyond surface-level answers.
• Lead stakeholder interviews and synthesize diverse perspectives into a unified strategic direction.
• Translate audience research, cultural signals, social behavior, competitive activity, and business data into actionable insights.
• Build strategic foundations, including brand positioning, audience frameworks, value propositions, messaging architecture, strategic territories, and campaign platforms.
• Develop competitive audits, category benchmarks, perceptual maps, trend reports, and white-space analyses.
• Identify the cultural tensions, consumer motivations, and category conventions that can inform distinctive creative work.
• Develop strategic roadmaps that connect business goals to clear creative actions.
• Translate strategy into inspiring creative briefs, content pillars, visual and verbal thought starters, campaign territories, and directional plans.
• Partner with creative teams from…