Social Data & Insights Manager

Established in 2004,
OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group
, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Role: Social Data & Inisights Manager

Location: New York

As an individual contributor, the Social Data & Insights Manager owns the social data and listening function within the studio. You'll work across platforms and tools to extract, structure, and synthesise performance data into clear, actionable recommendations — giving creative, strategy, and account teams a reliable, evidence‑based view of what's working and why.

This role sits at the intersection of data, strategy, and creative. It requires someone equally at home building listening query logic, developing weighted metric frameworks in Excel, and presenting a performance narrative to senior stakeholders.

• Build and maintain social listening queries across platforms such as Talkwalker, Brandwatch, Sprout Social, and Sprinklr to track brand health, audience sentiment, and content trends
• Analyse organic and paid social metrics to assess content and campaign performance across major platforms (Meta, Tik Tok, Linked In, X, You Tube)
• Craft clear, insight‑led narratives from performance data that directly inform creative decisions and strategic recommendations
• Develop and maintain weighted social metric frameworks using Microsoft Excel and Microsoft AI tools to surface meaningful, comparable performance signals
• Synthesise data from multiple platforms into structured, accessible reports for internal teams and client stakeholders
• Partner with creative, strategy, and account teams to integrate insights into campaign planning and content development
• Monitor the competitive and cultural landscape using social listening to identify emerging audience behaviours and platform trends
• Contribute to the ongoing evolution of the studio's data tools, reporting infrastructure, and measurement standards

• Proficiency with social listening and analytics platforms such as Talkwalker, Brandwatch, Sprout Social, or Sprinklr
• Ability to build effective listening queries that surface relevant, high‑quality data from social platforms
• Solid understanding of organic and paid social metrics — what they measure, how they interact, and what they mean for creative performance
• Experience crafting data‑driven narratives that connect performance signals to clear creative and strategic conclusions
• Confident working in Microsoft Excel, including building structured data models and weighted metric formulas; familiarity with Microsoft AI tools is a plus
• Clear, structured communicator — able to translate complex data into accessible insights for non‑technical audiences
• Comfortable creating and leading client‑facing presentations

• Proficiency with Gen AI tools relevant to data analysis and insights workflows, with genuine curiosity about how AI can enhance data processing and pattern recognition
• Experience building AI‑assisted workflows for insight generation and content performance analysis
  
  Ability to critically evaluate AI outputs and apply sound human judgement before sharing conclusions
• Agentic mindset: a systematic approach to breaking…