Vice President, Marketing & External Affairs

Location: New York

Summary The Vice President of External Affairs leads a team tasked with raising the visibility of the Yard; developing and executing marketing and public affairs strategies; leading internal and external communications; and maintaining productive partnerships with government representatives and hyper-local community groups.

Areas of Responsibility Team Leadership Supervise and lead a team of 4 (with two direct reports) responsible for marketing, internal and external communications, and government and community relations Leverage all Department efforts to further BNYDC’s Mission and communicate the value of our work and impact to our community Serve as the strategic lead and connector between this team and all other BNYDC Departments, including the rest of Impact & Partnership, Leasing, Workforce Development, Planning, Development, and more.

Strategically represent BNYDC at community events, forums, and engagements, reinforcing the organization's commitment to diversity, inclusion, and economic growth. Perform other job-related duties as assigned

Marketing Provide strategic oversight for marketing initiatives across the Yard, advocating and serving as a thought partner to the Senior Director of Marketing Support marketing team to identify new high impact initiatives, build strong relationships with other Departments, and bring organizational strategy into their work.

Communications Lead all aspects of Communications Manage external PR firm to coordinate media outreach and identify platforms to elevate the Brooklyn Navy Yard brand and core issues Address all emergency communications needs in partnership with Chief of Staff Partner with tenant-facing teams to improve communications to tenants and to build shared understanding of their work and our mission Serve as point on communications for the organization, including serving as lead internal corporate communications and preparing any executive remarks, editorial content, drafting press releases and statements, copy editing newsletters, and more.

Government and Community Relations Oversee the external Government Relations Firm to devise and execute a robust strategy to collaborate with elected representatives, governmental officials, and agencies at various levels, fostering a conducive environment for BNYDC's initiatives. Develop and execute a comprehensive strategy to elevate BNYDC's presence within the community, fostering deeper engagement and collaboration. Oversee the team in leading the development and implementation of the legislative budget request process, aligning with organizational priorities;

monitoring and analysis of legislative proposals and policies, offering strategic insights and recommendations, as needed; managing VIP tours; responding to elected official requests for information, organizing updates to government and community partners, leading coordination of events focused on government and hyperlocal community engagement or publicity, and ensure that partners are aware of opportunities/developments/programs at the Yard Create and support the team in implementing sustainable community programs aligned with both organizational objectives and community needs.

Establish, nurture, and maintain relationships with community-based organizations, Community Boards, New York City Housing Authority, and Business Improvement Districts to drive synergy and promote BNYDC's mission. Translate complex data into accessible insights for stakeholders, enhancing their understanding of BNYDC's impact and achievements.

The above duties and responsibilities are not intended to limit specific duties and responsibilities of this position. It is not intended to limit in any way the authority of supervisors to assign, direct and control…