Influence & Community Assistant

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Department: MARKETING

Location:

New York, New York (US-NY), US

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

The Assistant, Influence and Community, will support the Burberry Americas Marketing & Communications team in executing Influence and Community strategy. Reporting to the Director, Communications & Influence, this role will be heavily integrated in driving the overall brand talent strategy inclusive of influencer relations, content creation partnerships, seeding programs, and community projects. The Assistant, Influence and Community, will understand Influence as a 360-ecosystem inclusive of people, community, and overall brand communications.

The ideal candidate will be highly organized, detail-oriented, creatively minded, culturally curious, and tapped into to the evolving world of communications across established and emerging media platforms.

• Support Director, Communications & Influence, in executing influencer strategy for the Americas inclusive of US, Canada, Mexico & Brazil
• Support the execution of wide-scale paid partnership campaigns and product seeding initiatives including outreach, gift-wrapping, shipment organization, and insights tracking
• Maintain and organize Influence product inventory: tracking product orders, managing delivery timings, inventorying shipments into NY showroom, upkeeping detailed product log
• Liaise with talent agents, management, and content creators with oversight of Director to facilitate social content partnerships, product distribution, and logistics
• Contribute to ideation and curation of talent outreach lists for paid partnerships, seeding programs, and events across Brand, Retail, and Wholesale initiatives
• Organize local couriers and domestic/international shipments of product for content shoots, brand gifting initiatives, and dressing opportunities
• Collaborate closely with Central office across planned activations on content approvals, product requests and deliveries, collation of trackable links, asset management, and regional project updates
• Contribute to real-time and post-project reporting to Central office, global leadership, and Americas business network recapping performance and ROI using analytics tools
• Coordinate sample loans across PR/VIP teams and facilitate Retail product pulls, managing timely product returns
• Coordinate travel, accommodation, and product across key brand moments including runway shows in London and global events for Americas Influence & Community guests, providing on-site support where required
• Proactively research and monitor innovation, trends, and key voices in established and emerging social media platforms (i.e. Instagram, Tik Tok, Substack) and cascading insights to team
• Maintain and update ongoing content creator and creative database across platforms
• Share Influence updates with Americas Retail, Client Engagement, and Wholesale teams supporting commercial opportunities and business goals via internal updates
• Provide administrative support…