Marketing Manager

Location: New York

Brooklyn Academy of Music (BAM) is a multi-disciplinary arts center located in Brooklyn, New York. For more than 150 years, BAM has been the home for adventurous artists, audiences, and ideas—engaging both global and local communities. With world-renowned programming in theater, dance, music, opera, film, and much more, BAM showcases the work of emerging artists and innovative modern masters.

BAM is seeking a Marketing Manager! In collaboration with the Director of Marketing and other marketing and communications team members, the Marketing Manager develops and executes strategic, audience-centered marketing campaigns that drive awareness, attendance, engagement and revenue for BAM’s performing arts programming and institutional initiatives. This role helps strengthen BAM’s visibility and connection with audiences throughout Brooklyn and beyond.

The ideal candidate will collaborate with the Director of Marketing, creating and implementing effective marketing plans for assigned mainstage performance programs and other institutional initiatives that assist in achieving the institution’s brand strategy, attendance, audience development, audience engagement, and revenue goals. Working with advertising agencies, media vendors and partners, other key marketing and communications staff, and community partners, oversees the timely and successful execution of assigned  addition, collaborates with marketing and communications staff and key staff from other departments to ensure our marketing activities are aligned with and complement other institutional initiatives.

Serves as a strong steward of the BAM brand by working with the Creative Services team to ensure all marketing campaign materials reflect BAM’s brand voice, visual identity, and pursue and implement efficiencies in all areas of marketing through new approaches.

Essential Duties and Responsibilities:

With the Director of Marketing, develops and executes integrated marketing strategy for assigned programs and institutional initiatives from planning through execution and  partnership with the Director of Marketing, develops marketing plans and creative strategy; assists in developing creative briefs that establish campaign objectives/goals, target audiences, positioning, and key messaging.

With the Director of Marketing, develops media plans and budget allocations for each assigned program. Manages program marketing budgets and is accountable to the Director of Marketing and the Director of Marketing Operations for ongoing budget management, ensuring resources are spent wisely to generate the maximum ROI.Working with the Director of Marketing manages the development of key art and campaign assets for all related advertising (digital, print, outdoor, broadcast) and public¬-facing communications (web, email, direct mail, flyers, onsite posters, signage, etc.)Coordinates

the timely collection and distribution of campaign assets and materials across all channels. Ensures all campaign materials are trafficked to appropriate channels in a timely fashion.

Measures and analyzes effectiveness/ROI of marketing efforts in partnership with the Associate Director of Relationship Marketing & Analytics, Director of Marketing Operations, and Director of Marketing. Uses data to support strategy and tactical choices, and to make appropriate recommendations for campaign adjustments or pivots.

Supports the Associate Director of Relationship Marketing & Analytics to develop and implement direct marketing campaigns (email and direct mail) for assigned programs.

Works collaboratively with the Social Media Manager to develop program-related social and content strategy.

Stays informed of developments in the fields of marketing, audience development, digital…