Content Marketing Lead – B2B

Job Summary

Our client, a leading streaming media provider, is seeking a Content Marketing Lead to join their B2B Marketing team. This is a contract opportunity expected to begin immediately and continue through January 2027, working onsite. This is a hands‑on role for someone who can move comfortably between strategy and execution, developing content plans for major business initiatives, turning research and insights into compelling advertiser‑facing stories, managing the company’s B2B owned‑and‑operated channels, and shepherding deliverables from brief through launch.

This position is W‑2 only. We do not work with third‑party firms or C2C arrangements for this role.

• Own and manage B2B owned-channel content, with an emphasis on Linked In and CRM email campaigns, including building and maintaining an editorial calendar tied to business priorities and audience moments.
• Develop channel strategies, content briefs, copy, messaging, and publishing plans that make the company’s advertiser value clear, distinctive, and actionable.
• Partner with Research & Insights, Ad Product Marketing, Integrated Marketing, Vertical Marketing, Sales Enablement, and Communications to develop advertiser‑facing content strategies for major initiatives and tentpole moments.
• Create content marketing plans for promotional events and industry appearances, coordinating with Events, Communications, and Sales to ensure the right messaging and content support before, during, and after each moment.
• Serve as content marketing lead for a video content series, developing the surrounding content ecosystem including launch posts, supporting copy, clips, and follow‑up content.
• Partner with case study leads to bring approved case studies and customer success stories to life through compelling narrative and content plans.
• Support vertical marketing and demand‑generation campaigns, translating broader brand and product stories into content relevant to specific advertiser segments and sales motions.

• 7+ years of experience in B2B content marketing, integrated marketing, editorial strategy, brand storytelling, or a related field
• Demonstrated experience managing owned social and CRM channels, especially Linked In and email newsletters
• Exceptional writing, editing, and storytelling skills, with the ability to make complex business, audience, research, and measurement topics clear and compelling
• Experience developing content strategies and integrated editorial plans tied to business objectives
• Strong project management skills, with the ability to shepherd multiple work streams, stakeholders, and deadlines at once
• Comfort working with research, insights, data, and performance results and translating them into advertiser‑facing narratives
• Experience partnering with creative teams to brief, develop, review, and launch content across formats

• Experience in advertising, media, entertainment, streaming, ad tech, or technology industries
• Experience supporting demand‑generation or lifecycle marketing campaigns
• Experience creating content for vertical audiences such as CPG, Retail, QSR, Auto, Financial Services, Technology, or Entertainment
• Experience developing video series, interview content, customer stories, or event programming
• Familiarity with CRM, social publishing, project management, and analytics tools
• Experience working with syndicated research and third‑party measurement providers

• Ability to work independently, identify what needs to happen next, and create structure in a fast‑moving organization
• Good judgment about when to push a story forward, when to simplify, and when to bring in the right partner
• Confident…