ECommerce Growth Manager - Shopify, CRO & AI

About the Role

We are looking for a highly adaptable, AI-native Marketing, eCommerce & CRO Specialist to help Lifely move faster, scale smarter and improve how we acquire, convert and retain customers.

This role sits at the intersection of:

• AI adoption
• Marketing execution
• eCommerce growth
• CRO
• Website performance
• Customer experience
• Commercial delivery

You will work across campaigns, product launches, Shopify improvements, landing pages, CRO tests, customer journeys, reporting, AI workflows, automation, creative testing and performance insights.

The right person will be highly strategic, but also extremely hands‑on. We do not need someone who only talks about ideas. We need someone who can take a problem, break it down, create a plan, communicate it clearly, execute it properly and show the result.

This is not a comfortable “business as usual” marketing role.

At Lifely, priorities move quickly. Campaigns go live fast. Website updates need to be briefed, tested, QA’d and deployed properly. CRO ideas need to become experiments. Customer insights need to become better product pages. AI tools need to become real workflows, not just nice concepts.

You will be expected to work across multiple moving parts and keep quality high.

• Think strategically, but still deliver the work
• Use AI to increase output, not just generate content
• Communicate clearly with marketers, developers, designers and operators
• Own projects from idea to execution
• Improve systems, not just follow them
• Spot problems before they become bigger issues
• Move with urgency while maintaining quality
• Measure success through output, results and commercial impact

You will help Lifely become a more AI-enabled marketing and eCommerce team.

This includes identifying where AI can improve speed, quality, reporting, creative development, CRO, customer insights, campaign planning, QA and operational workflows.

You will be expected to:

• Build and improve AI-powered marketing and eCommerce workflows
• Use AI tools to reduce manual work and improve team output
• Create repeatable prompts, templates, SOPs and systems
• Help automate reporting, research, briefing, QA, content and insight generation
• Identify where AI can reduce mistakes and improve delivery quality
• Stay ahead of new AI tools and translate them into practical business use cases

This role is not about “playing with AI”. It is about using AI to create speed, clarity, efficiency and measurable business improvement.

You will work closely with marketing, development, design and operations to improve Lifely’s online experience.

This includes:

• Supporting Shopify website updates across Lifely and related brands
• Improving product pages, collection pages, landing pages and campaign pages
• Briefing developers clearly and reviewing output properly
• Supporting QA before website changes go live
• Improving customer journeys from ad click to checkout
• Helping improve site speed, UX, merchandising, product content and on‑site messaging
• Turning customer feedback and performance data into better website experiences

We need someone who understands that a website update is not complete until it is properly checked, live, working and contributing to the customer experience.

CRO is a major part of how Lifely grows.

You will help plan, brief, execute and review CRO initiatives across:

• Product pages
• Collection pages
• Landing pages
• Homepage
• Cart
• Checkout
• Campaign journeys
• Mobile experience
• Product discovery
• Trust and social proof
• Offer presentation
• Add-to-cart improvements

You will be expected to turn insights into clear hypotheses, then help move those…