Senior Director, Partnerships

Agency

Omnicom Media

Media

Media Planning and Buying

Senior Director, Partnerships

The Senior Director, Partnerships is a senior commercial leadership role at CREO, Omnicom Media Group's influencer agency. This person drives enterprise new business and owns a portfolio of key client relationships, operating in close partnership with senior agency leadership to grow CREO's footprint across both prospective and existing accounts.

• Strategic Business Development & Revenue Growth:
• Support enterprise-level business development initiatives targeting Fortune 500 and Global 1000 companies
• Work with senior leadership to develop and execute go-to-market strategies that position CREO as the premier influencer marketing partner within integrated Omnicom campaigns
• Identify and capitalize on emerging market opportunities where influencer marketing can drive transformational business outcomes for clients
• Integrated Omnicom Partnership + Account Management:
• Assist in development and management of complex pitch processes and RFP responses that showcase the full power of integrated Omnicom solutions
• Assist in creating scalable frameworks for cross-holding company collaboration, ensuring seamless handoffs and integrated campaign execution
• Support pitch teams across multiple Omnicom entities, ensuring unified messaging, aligned pricing, and cohesive value propositions
• Assist in leading communication for OMG, OMC, and CREO clients, including proposal development, commercial agreements, and client communication from initial briefing to completion
• Communicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of service offerings and subsequent value positioning tied to the media environment
• Develop and maintain relationships with key clients, serving as the primary point of contact for mid-level client contacts
• Partner & Relationship Ecosystem Development
• Cultivate and expand relationships with platform partners (Instagram, Tik Tok, You Tube, etc.), representing the collective influence and scale of Omnicom's influencer capabilities
• Develop strategic alliances with complementary service providers, technology partners, and industry stakeholders to enhance service offerings
• Build and maintain a robust network of agency, brand, and creator stakeholders, leveraging these relationships to drive new business and innovation
• Market Leadership & Strategic Innovation
• Maintain deep expertise in the evolving influencer and creator marketing landscape, identifying trends that create competitive advantages for clients and CREO
• Lead thought leadership initiatives positioning CREO as an industry innovator in influencer marketing, creator economics, and integrated channel strategies
• Champion best practices across the organization, ensuring service offerings remain at the forefront of industry standards for measurement, compliance, and effectiveness
• Collaborate with internal innovation teams to develop proprietary tools, methodologies, and frameworks that differentiate CREO in the marketplace
• Team Leadership & Organizational Excellence
• Help to build and maintain a culture of excellence, accountability, and continuous improvement
• Foster cross-functional collaboration with Creator Activation, Account Management, Strategy, Measurement, and Commerce teams to ensure integrated excellence
• Develop client-facing talent within the organization, identifying and cultivating future leaders
• Required Competencies & Skills
• In-depth understanding and mastery of influencer marketing and an ability to match brand narratives with creator-led storytelling
• Strong agency account management background and comfort in leading internal and external conversations
• Thorough understanding of the influencer ecosystem including paid and organic roles and responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points of view
• Highly analytical with ability to evaluate campaign performance for optimization and contextualization of results in client reporting
• Creative-minded with ability to translate social trends and influencer archetypes to client business objectives
• Understanding of budget maintenance, client billing and payment workflows, and contract and business negotiations
• Critical thinking and problem solving tied to…