Marketing Manager: rePurpose Global

• Marketing Manager: re Purpose Global in New York

re Purpose Global is hiring a full‑time Marketing Manager in New York, New York. The role supports demand generation across email, paid advertising, in‑person events, and experimental channels while working with Sales, Finance, Product, Design, and external stakeholders. The position requires five to seven years of B2B growth marketing experience and a record of building full‑funnel, data‑driven acquisition strategies at a high‑growth company.

The New York position works in the office three days a week for people living in or near New York City. Salary and benefits are not provided by the employer. The role reports to the Head of Growth Marketing and includes responsibility for campaign measurement, lead management, conversion work, events, and growth experiments.

• Role:
  Marketing Manager
• Employer:
  
  re Purpose Global
• Location:
  
  New York, New York
• Employment type:
  
  Full-Time US
• Work mode:
  In‑office three days a week for people living in or near New York City
• Experience:
  
  Five to seven years in B2B growth marketing

The applicant prepares materials that demonstrate B2B growth marketing, campaign measurement, and full‑funnel acquisition work. The application is submitted through the official online posting, and the employer does not provide a closing date.

The manager supports demand generation through email, paid advertising, in‑person events, and experimental channels. The work includes segmenting ideal customer profiles across top, middle, and bottom funnel stages, then managing lead lifecycle and scoring through a customer relationship management system.

Campaign performance is measured through growth metrics, conversion analysis, and return on investment reporting. The role also identifies acquisition and retention opportunities through experimentation and competitive analysis.

• Manage email, paid, event, and experimental demand generation
• Segment ideal customer profiles by funnel stage
• Manage lead lifecycle and scoring with a CRM
• Define and track growth metrics
• Analyze campaign performance and conversion rates
• Support webinars, trade shows, and executive dinners

The role requires a data‑driven and analytical approach, strong campaign measurement, and clear return on investment reporting. Working knowledge of Hub Spot, GA4, Marketo, account‑based marketing platforms such as 6sense, digital advertising platforms, search engine optimization, conversion rate optimization, Amplitude, and Tableau is listed.

Strong writing, communication, collaboration, and presentation skills are required. The employer seeks five to seven years of B2B growth marketing experience, including a track record of creating and executing full‑funnel acquisition strategy in a high‑growth company.

The role is based in New York and requires three office days each week for employees living in or near New York City. The selected person works with Sales, Finance, Product, Design, and external stakeholders while reporting to the Head of Growth Marketing.

The position includes event marketing across webinars, trade shows, and executive dinners. Regional work also involves lead generation, sales coordination, campaign optimization, and collaboration with leadership.

re Purpose Global was founded in 2017 and operates a packaging sustainability and compliance platform for consumer companies. Its work includes measuring plastic footprints, recovering plastic waste, and managing compliance across more than 45 packaging regulations.

The employer states that its programs have recovered more than 100 million pounds of plastic waste,…