Director, Marketing, Global Publishing

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Marketing

New York

Full-Time

On-Site

#We Are Paramount  on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got thepowerto achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview:

Paramount Global Publishing is seeking a strategic, creative, and highly collaborative Director of Marketing to help build and execute go-to-market strategies for its fast-growing publishing business. Our program spans a broad range of intellectual property, including animated series, feature films, iconic catalog movies and television, and original works, across both children’s and adult publishing.

The Director will lead consumer and trade marketing across a diverse portfolio, spearheading awareness, fan engagement, sales, and long-term value for the imprint and its titles. This is an opportunity to help build a new publishing brand while developing innovative strategies for some of the world’s most recognizable entertainment properties.

Responsibilities:

Develop and execute integrated consumer and trade marketing strategies for a diverse portfolio of children’s and adult titles

Help establish the imprint’s positioning, voice, identity, and go-to-market approach in partnership with Publishing, Global Products & Experiences, and studio teams

Develop title and portfolio campaigns that leverage Paramount’s IP and broader entertainment ecosystem to drive discovery, engagement, and sales

Support sales and distribution partners with retailer-facing marketing programs, presentations, materials, promotions, and other tools to drive sell-in and sell-through

Develop trade marketing programs for booksellers, retailers, librarians, educators, and other key industry audiences

Lead consumer initiatives across digital, social, influencer, partnerships, experiential, and events, in collaboration with broader marketing and publicity teams

Build relationships with key booksellers and develop targeted opportunities to highlight lead titles and priority publishing programs

Lead marketing strategy and support for trade shows, conventions, conferences, festivals, and other industry and consumer events

Partner with Publicity on author and press tours, media appearances, awards, reviews, and other promotional opportunities

Collaborate across Editorial, Creative, Publicity, Sales, Consumer Products, Franchise, and studio teams to maximize opportunities and ensure cohesive campaigns

Manage external agencies, vendors, authors, creators, and other partners, as well as campaign budgets, timelines, approvals, and deliverables

Develop campaign briefs, presentations, sell sheets, and other marketing materials; monitor performance and marketplace trends to refine strategies and identify opportunities

Bring new ideas and best practices from publishing, entertainment, consumer marketing, social media, and retail to the business

Basic Qualifications:

10+ years of marketing experience

Proven ability to develop and execute integrated campaigns across multiple channels and audiences

Robust knowledge of retail marketing, audience development, brand marketing, and consumer engagement

Experience working with authors, creators, entertainment franchises, or other talent-driven IP

Experience with trade shows, conventions, events, partnerships, and experiential marketing

Solid strategic and creative thinker with the ability to execute at a detailed, hands-on…