Manager, Integrated Marketing - Social, Creator & Content, OXO

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position:
Manager, Integrated Marketing
- Social, Creator & Content, OXO Department:
Marketing

Work Location:

New York, NY Hybrid (work 3 days onsite) Hybrid

Schedule:

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

The Manager, Integrated Marketing
- Social, Creator & Content will lead OXO's social-first marketing ecosystem and translate brand and business priorities into high-impact social, creator, UGC and content programs. This role will develop platform-specific strategies, with particular focus on winning on Tik Tok and Instagram, and will connect organic social, creators, PR, paid media and integrated campaigns so each channel amplifies a consistent OXO story.

The Manager will operate with a high degree of independence, lead multiple agency partners, and use cultural and performance insights to build familiarity, relevance and long-term brand equity.

• Lead and evolve OXO's organic social media strategy across Tik Tok, Instagram, Facebook, Pinterest, You Tube, and emerging platforms.
• Develop a social-first content strategy that translates brand priorities, product innovation, and cultural trends into engaging, platform-native content.
• Own the social editorial calendar, ensuring a balanced mix of brand, product, category, community, and cultural content.
• Drive Tik Tok growth through trend analysis, creator partnerships, social listening, SEO, and rapid testing.
• Lead creator, influencer, and user-generated content (UGC) programs across organic, earned, and paid channels.
• Partner with creators and agencies to develop authentic, high-performing content that aligns with brand standards and platform best practices.
• Collaborate with Brand, PR, Creative, Media, DTC, and Retail teams to create integrated campaigns and maximize cross-channel impact.
• Manage agency relationships, budgets, timelines, briefs, and deliverables while ensuring quality, efficiency, and measurable results.
• Oversee community management, social listening, competitive analysis, trend monitoring, and escalation protocols.
• Measure and analyze social, creator, and content performance, using insights to optimize engagement, brand awareness, consideration, and business results.
• Develop reporting frameworks and testing plans to drive continuous improvement across social and creator programs.
• Connect social media performance to broader brand and business objectives.

Skills needed to be successful in this role:

• Proven experience leading social media, creator and content strategy for a consumer brand and/or agency.
• Experience optimizing digital content to improve engagement, achieve business goals, and drive ROI.
• Highly detail-oriented with the ability to manage multiple priorities and deadlines.
• Strong project management, planning, and problem-solving skills.
• Excellent written and verbal communication skills, including copywriting, proofreading, and editing.
• Proven ability to collaborate effectively with cross-functional teams, agency partners, and business stakeholders.
• Strong analytical skills with the ability to develop data-driven content recommendations and solutions.
• Self-starter who can independently prioritize, lead key work streams and operate effectively in a fast-moving, test-and-learn environment.
• Experience developing, implementing, and managing social media content, community engagement, and consumer communications.
• Strong understanding of social…