Retention Manager​/Lifecycle Marketing Manager

Retention Manager / Lifecycle Marketing Manager

Who We Are:

AtSTERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over $100 millionin trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.

We're a fast-paced, results-driven marketing agency helping brands create meaningful customer relationships that last. As we continue to grow, we're looking for aRetention Manager who lives and breathes email marketing and knows how to turn one-time customers into lifelong advocates.

If you're passionate about customer lifecycle marketing, love digging into campaign data, and get excited about crafting high-performing email journeys, we'd love to meet you.

• Develop and execute email retention strategies that increase customer engagement, repeat purchases, and lifetime value.
• Build and optimize automated email flows, including welcome series, onboarding, nurture campaigns, abandoned cart, win-back, and re-engagement journeys.
• Segment audiences and personalize messaging based on customer behavior and lifecycle stage.
• Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, retention, and churn.
• Conduct A/B testing to continuously improve email content, subject lines, timing, and customer journeys.
• Collaborate with our creative, content, design, and account management teams to deliver impactful campaigns for multiple clients.
• Stay ahead of email marketing trends, deliverability best practices, and CRM innovations.

• Education: Bachelor’s degree in Marketing, Business, Communications,or related field is a plus— but what truly matters is what you can build. A standout portfolio or equivalent hands‑on experience is just as valued.
• 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.
• Proven experience managing and optimizing automated email campaigns.
• Hands‑on experience with email marketing and CRM platforms such as Klaviyo, Hub Spot, Mailchimp, Active Campaign, Salesforce Marketing Cloud, or similar tools.
• Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies.
• Analytical mindset with the ability to interpret campaign data and translate insights into action.
• Excellent project management and communication skills, with the ability to thrive in a fast-moving agency environment.
• Experience working with e‑commerce, SaaS, or digital-first brands is a plus.

• Full remote flexibility.
• Growth and development within a collaborative, innovative team.
• Opportunity to work with international brands and markets.
• A culture that values creativity, precision, and measurable results.

Do you have at least three (3) years of hands‑on experience in email marketing, CRM, retention marketing, or lifecycle marketing?*

Have you personally built, managed, and optimized automated email flows (e.g., welcome series, abandoned cart, onboarding, win‑back, and re‑engagement campaigns) using platforms such as Klaviyo, Hub Spot, Mailchimp, Active Campaign, or Salesforce Marketing Cloud?*

Do you have experience developing customer segmentation and personalization strategies that improved customer retention, repeat purchases, or customer lifetime value (LTV)?*

Are you comfortable analyzing email marketing performance metrics (e.g., open rates, click‑through rates, conversions, retention, churn, and A/B testing results) and using those insights to optimize campaign performance?*