Director of Marketing Operations

Why Rogo

Our mission is to transform global finance by empowering professionals at the world's top investment banks, private equity funds, and investment firms with AI that delivers unparalleled speed, accuracy, and insight. We're not just improving financial workflows; we're redefining them.

This is a unique opportunity to join a generational company driving transformation in one of the most important industries in the world. With a rapidly growing, global client base, proven product‑market fit, and backing from world-class investors, we are scaling quickly and defining a new category of enterprise AI.

Our team is sharp, motivated, and deeply committed to Rogo's mission. We take ownership of complex problems and stay relentlessly focused on our users. If you thrive in a fast‑paced environment, demand excellence, and want to help build the future of finance, we invite you to join us.

Rogo's marketing function is scaling quickly alongside an aggressive ARR growth plan, and the systems, data, and processes behind it need an owner. We are looking for a Director of Marketing Operations to build and run the operational backbone of marketing: the tech stack and attribution model, demand generation infrastructure, reporting and insights, and the data that feeds board and executive planning.

This is a full‑funnel ownership role. You will report directly to our Head of Revenue Operations and partner closely with Marketing, Sales, and Rev Ops leadership to ensure marketing runs on clean data, scalable systems, and rigorous measurement. You will be the person who can answer, with confidence, where every dollar and every lead came from and where it went.

Marketing Technology & Attribution

• Own and evolve the marketing tech stack, including vendor evaluation, implementation, and integration with Salesforce.

• Build and maintain multi‑touch attribution across the funnel, from first touch through closed‑won, with clean UTM, GCLID, and source and medium tracking into Salesforce.

• Ensure data integrity across marketing and sales systems so that lead routing, lifecycle stages, and campaign tagging are consistent and trustworthy.

• Partner with Rev Ops to align marketing data models with the broader Salesforce architecture, including Contact and Opportunity level attribution, lifecycle fields, and segmentation.

Demand Generation Operations

• Build and manage the campaign infrastructure that supports demand generation: forms, landing pages, nurture flows, and lead scoring.

• Own lead routing and handoff logic between Marketing and Sales, including SLAs, MQL definitions, and speed to lead measurement.

• Support event and field marketing programs with the operational scaffolding to track pipeline influence and ROI.

• Continuously identify friction in the funnel and design workflows that improve conversion at each stage.

Reporting, Insights & Planning

• Build and maintain dashboards and reporting cadences covering pipeline generation, channel performance, funnel conversion, and marketing sourced and marketing influenced revenue.

• Deliver actionable insights to Marketing, Sales, and executive leadership on what is working and what isn't.

• Own the marketing data inputs to board reporting and company wide planning cycles, working closely with Rev Ops and Strategic Finance.

• Partner on budget tracking and channel level ROI analysis to inform spend allocation.

Cross‑Functional Alignment

• Serve as the connective tissue between Marketing and Rev Ops, ensuring marketing systems and processes scale alongside the broader GTM org.

• Partner with Sales leadership on pipeline definitions, stage progression, and shared reporting so Marketing and Sales operate from the same numbers.

• Bring an AI forward mindset to how marketing operations…