Director, Social Media & Communications Strategy

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors.

We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

New York City

• The ANA is looking for a social media marketer who is ready to take the next step in their career. This person will lead our day-to-day social presence across Linked In, Instagram, Facebook, X, and Threads, from strategy and planning through execution.
• This is a hands-on role with room to grow. You will have the opportunity to shape how the ANA shows up on social media and create content around our members, thought leadership, events, and issues shaping the marketing industry. You will work closely with teams in Marketing, external agency partners, and leaders throughout the organization.
• Social media plays an important role in the ANA’s growth, building awareness, creating demand, and deepening engagement.
• We are looking for someone who brings both sides of social media: strong creative instincts and an analytical mindset. You should be comfortable developing an idea, writing a strong post, managing multiple requests, and using performance data to continually improve results.

• Lead and manage the ANA’s social media presence across Linked In, Instagram, Facebook, X, and Threads, with the opportunity to expand to other platforms.
• Help shape the strategy, audience, content approach, and goals for each platform.
• Bring the ANA’s brand and voice to life in a way that is clear, relevant, and engaging.
• Stay current on platform changes, new formats, audience behavior, and social media trends.
• Monitor social conversations, ANA brand mentions, audience sentiment, and emerging issues, responding and elevating as appropriate.

• Own and maintain the social media content calendar.
• Write, edit, schedule, and publish content across the ANA’s social channels.
• Create and adapt content across formats, including copy, graphics, short-form video, event coverage, executive posts, member stories, and industry insights.
• Partner with Design and Video on larger creative needs while remaining comfortable creating simple, timely content directly.

• Establish clear goals and KPIs for the ANA’s social channels and priority campaigns.
• Track engagement, audience growth, traffic, registrations, leads, and other relevant performance measures.
• Connect social performance to broader outcomes, including audience engagement, membership interest, event registrations, and other business priorities.
• Manage monthly reporting, clearly identifying what is working, what is not, and what should be optimized.
• Use performance data and audience insights to improve content, timing, targeting, and distribution.
• Connect strong organic content with paid amplification when appropriate.

• Work closely with teams across…