Marketing Associate, North America

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.

We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry.

We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.

Talon and PJX Media have formed the largest independent OOH specialist in the US, giving clients access to broader capabilities, deeper expertise and a stronger platform for future growth. Talon is currently looking for a Marketing Associate to support the Growth Marketing efforts in the US during an exciting period for the global OOH agency.

Reporting to the Senior Marketing Manager, the Marketing Associate will play a hands-on role in creating content, collateral, coordinating campaigns and maintaining our marketing channels. The role will also require utilizing relevant market and performance data to identify opportunities and improve future activity.

• Support the Senior Marketing Manager and Director of Growth Marketing in content creation for newsletters, websites, social media, campaign highlights and other internal and external marketing collateral
• Report on website traffic, inbound lead activity, SEO/keyword trends, and competitor information and analyze for actionable insights
• Work with teams across the business to gather necessary information and assets to produce clear and compelling marketing content
• Publish and update content across the company websites and social channels, ensuring that it is accurate, timely and consistent with brand guidelines
• Use Media Radar and other relevant sources to gather insights for use in a variety of marketing material
• Support the coordination of client, prospect, owned and industry events, including invitations, collateral, promotional activity and follow-up communications
• Support the Client Development team by coordinating out of home vendor calls for and onboard vendors for partnership and participation in RFPs
• Organize marketing collateral and ensures best practices are followed for naming convention, versioning, etc.
• Serve as a point of escalation for the Post Buy Report when team members need assistance troubleshooting calculations, formulas, and campaign delivery data via Excel
• Assist in various research projects and reporting projects as needed

• Strong communication skills with good attention to detail
• Analytical, collaborative, and process-oriented
• Solutions-minded, with a strong ability for technical troubleshooting
• Experience working in Canva, Mail Chimp, Semrush, and Wix a plus but not required

• B.A. in Business, Marketing, or Communications or other relevant qualification
• A minimum of two (2) years of work experience at a brand or agency
• Basic understanding of marketing principles with experience supporting content, campaigns or digital marketing activity
• Proficient in data analysis and confident using Microsoft Office, specifically PowerPoint and Excel
• An interest in media, advertising or OOH a plus

“ The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon

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