Content Creator, Social Media Marketing

Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality. Our spaces are intentionally elevated, our standards uncompromising, and our expectations high. We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door.

We are builders, operators, and innovators who believe great environments and meaningful human connection change lives. Diversity, belonging, and ownership aren't slogans here, they're how we work. At Equinox, colleagues don't just support the business; they shape the future of wellness. Because for us, it's not fitness. It's life.

We create premium, immersive experiences where performance, hospitality, design, and human connection converge—and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.

Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands-on, and careers are built by those who want to operate at the highest level. At Equinox, we don't just offer opportunities—we offer long-term pathways for people who want to do meaningful work in an environment that expects more and delivers more.

Equinox is seeking a Contract Content Creator with a sharp creative eye and an instinct for culture. This role is for a maker; someone who can concept, capture, and edit content that reflects the precision, performance, and elevated aesthetic of our brand.

You'll work hands-on across our NYC office and clubs, translating the Equinox experience into dynamic, modern storytelling built for social. Luxury experience is a major plus,

• Develop original, brand-aligned content concepts that push culture forward and reflect the Equinox point of view for organic and paid social.
• Film elevated, social-first video content in our clubs, in our office, and on-location throughout NYC, capturing movement, energy, and the luxury of the Equinox environment.
• Edit short-form videos with a refined sense of pacing, composition, and platform fluency across Tik Tok, Instagram, and emerging channels.
• Partner closely with Social, Creative, and Marketing teams to ensure every asset meets Equinox's standards of craft and brand integrity.
• Capture a range of content—from events, shoot BTS, training & performance, lifestyle moments, club interiors, and creator-led storytelling.
• Stay ahead of cultural and platform trends, bringing forward new ideas, formats, and editing styles that feel distinctly Equinox.
• Deliver fast, clean, polished edits with multiple versions for testing and optimization for paid social.
• Concept and execute performance marketing video ads that balance Equinox's luxury brand standards with performance-driven storytelling hooks, CTAs, and narrative structures.
• Craft and edit audio for paid social ads, including voiceover direction, music selection and licensing, sound design, and mixing.

• Proven experience concepting, filming, and editing short-form content for culture-driven or luxury brands.
• An independent self-starter with production savviness
• Skilled behind the camera, comfortable directing talent, and able to capture dynamic, in-the-moment footage with intention.
• Expert in editing tools such as Adobe Premiere, Cap Cut, or Final Cut, with a portfolio that demonstrates elevated craft.
• Able to work on-site in NYC and travel between clubs and locations as needed.
• Highly organized, proactive, and able to operate independently while upholding a luxury brand standard.
• Deeply attuned to culture, fitness, fashion, and the visual language of modern luxury.

Pay Transparency: $40.00 - $46.00 per hour

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer.

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.