Director, Creator & Affiliate Marketing

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. We believe exceptional companies are built by exceptional teams, and we're intentional about it.

That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

Etsy is seeking a senior leader to grow our Creator and Affiliate ecosystem, including our in-house creator program and our broader Affiliate & Publisher Partnerships. This is an exciting opportunity to shape the future of this work 'll be responsible for growing these programs into scalable business channels that drive traffic, buyer acquisition, revenue, and brand relevance, while evolving the overall creator experience.

The ideal candidate is a demonstrated industry leader with experience unifying owned creator relationships, external creator networks, and affiliate partnerships into a single strategy that drives awareness, engagement, and measurable growth. You'll focus on scaling creator recruitment and engagement within our in-house program, while growing creator marketing at scale through network partnerships. You'll also improve affiliate economics and partner quality, shape creator incentives and tooling, and connect a fragmented set of programs into one cohesive growth engine.

This role sits at the intersection of growth marketing, brand advocacy, creator strategy, product, and analytics, and requires someone who can manage a team capable of balancing program infrastructure with commercial performance. That means deep analytical and technical fluency, along with the ability to connect insights across teams, partners, and data sources into one coherent story. This role reports to the Director of Influencer & Advertising Studio, and partners closely across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media stakeholders to drive results throughout the funnel.

The Influencer and Advertising Studio is Etsy's creator and content engine, leading full-funnel creator strategy and partnerships alongside Etsy's award‑winning in‑house content studio. This team covers everything from UGC to celebrity talent partnerships to the paid, social, and brand content that brings Etsy’s story to life.

• Manage the teams that own Creator Program and publisher affiliate program strategy and execution
• Build growth plans for creator recruitment, engagement, retention, and monetization, working to scale Etsy’s in‑house ambassador program
• Guide external network and publisher strategy (LTK, Shop My, Mavely, You Tube Affiliate, and affiliate partners), including incentives, commission structures, and promotional planning
• Grow and optimize Etsy's global Affiliate program, deepening partnerships across more than 100 countries
• Partner with Product/Engineering on tooling priorities and with Analytics on incrementality, attribution, halo impact, and testing roadmaps
• Align cross‑functional strategy across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media
• Own portfolio performance and the story behind it — from discovery metrics to GMS efficiency and incrementality — and bring that narrative to senior leadership
• Mentor and grow a…