SVP, Marketing Technology & Customer Lifecycle Strategy

Location: New York

## SVP, Marketing Technology & Customer Lifecycle Strategy Apply:
Newport Beach, CA USA:
New York, NY USA:
Full time:
Posted Today:
R107040

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients’ capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world’s largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.

Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking.  We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.
** The Role
** This executive will play a leadership role in the next phase of digital transformation of PIMCO’s marketing capabilities.  The role includes architecting data, technology, analytics and operating models that allow marketing teams to understand audiences, make better decisions, deliver more relevant experiences and measure commercial impact across institutional, wealth and intermediary channels.  A central mandate is to evolve marketing toward an AI-first approach.

The leader will turn advances in artificial intelligence into governed, practical workflows for insight generation, decisioning, targeted content creation and optimization. Success requires close partnership with Marketing, Product Strategy Group, distribution teams, Technology, Legal and Compliance, and a disciplined ability to move from pilots to scaled adoption. The role is also responsible for ensuring that data, AI, personalization and marketing capabilities are designed and operated in alignment with global privacy, consent management and regulatory requirements, including GDPR and related data protection standards.

** Key Responsibilities
**** Data, Segmentation and Decision Intelligence
*** Lead customer data transformation in Marketing, partnering with Technology and other critical business stakeholders
* Aggregate and connect first-party engagement, account, product, campaign and relevant external data into reliable, permission-aware audience and account views.
* Build segmentation and insight capabilities that reveal client needs, buying groups, journey stages, intent signals and opportunities for acquisition, retention and cross-sell.
* Develop propensity models, scoring and next-best-action approaches; validate performance, monitor drift and make recommendations usable by marketers and distribution channels.
* Create decision intelligence tools that translate data into choices about audiences, channels, content, timing and investment.
** AI, Personalization and Content
*** Identify, test and scale AI applications across research synthesis, insight generation, campaign planning, content production, experimentation and performance analysis.
* Enable dynamic content assembly and personalization across web, email and other channels, with human oversight, approved source material and appropriate review controls.
* Advance precise audience and account targeting using consented data, intent and behavioral signals, while setting standards for privacy, model governance and brand integrity.
** Measurement, Optimization and ROI
*** Create a consistent measurement framework connecting reach, engagement and conversion to qualified opportunities, client activity,…