Industry Product Marketing Manager

Industry Product Marketing Manager

Location:

Remote (US), or hybrid from our New York or SF Bay Area offices Intapp (NASDAQ: INTA) is the leading agentic AI platform that powers the top investment and professional services firms. Our clients face unique challenges: they must manage complex client relationships, navigate strict regulatory requirements, and manage sensitive deal or engagement information. We develop vertical AI software specifically for these needs, helping firms find and win business, onboard clients safely, manage risk, and drive profitability.

Today, more than 2,700 firms globally rely on Intapp to turn intelligence into competitive advantage.

• Help build industry GTM positioning, narratives, and content
• Help build and maintain the industry bill of materials across verticals, partnering with Solution PMMs: vertical sales plays, executive pitch decks, use case libraries, vision demos, and competitive positioning that drive pipeline and improve win rates
• Translate platform capabilities and competitive intelligence into vertical-specific value propositions and a cohesive portfolio story, rather than disconnected product narratives
• Develop industry positioning and content for , partnering with Solution PMMs, web and brand teams
• Help create the GTM messaging, keynote presentations, and demos for Intapp's customer conference
• Amplify and key industry events (e.g., ILTACON, IPEM)
• Analyze industry trends impacting our GTM positioning and messaging
• Help build bold, differentiated thought leadership
• Help create Intapp’s proprietary data and insights program, leveraging aggregated and anonymized operational data across our products to develop differentiated thought leadership, industry benchmarks, and market intelligence
• Design and execute primary and secondary research that underpins Intapp's industry thought leadership, including survey design, competitive and market analysis, and synthesis of third-party research from sources such as Gartner, Forrester, McKinsey, industry publications, etc
• Draft and co-author prescriptive whitepapers, POV essays, research reports, and blogs, working with Industry Marketing Directors and senior subject matter experts
• Develop and evolve Intapp's Firm AI maturity model, benchmarking how firms are adopting best-practice AI use cases across the functional areas that drive business development, risk and compliance, and profitability
• Structure ambiguous problems into clear frameworks, develop and test hypotheses, and synthesize recommendations that shape how firm leaders think about their own firm’s futures
• Help build the operating model that scales our industry content
• Manage the production cadence across authors, editorial, reviewers, and distribution, keeping timelines and dependencies visible
• Establish the templates, asset libraries, and standards that let industry content scale and get reused across verticals
• Help establish the operating rhythm for a new function, building the repeatable processes that let it run and scale as the team grows
• Track content and asset performance, and feed what you learn back into the next cycle

• 4+ years of total professional experience, including a minimum of 1-2 years at a management consulting firm. The balance may come from a corporate strategy, product or industry marketing, or a comparable analytical role in one of Intapp’s five verticals
• Strategic thinking and analytical horsepower. Demonstrated ability to structure ambiguous problems, build an argument from evidence, pressure-test logic, and synthesize a clear recommendation. This is a primary screen for this role
• Strong storytelling and executive-level messaging skills to ensure content resonates with senior executive audience
• Results-driven…