Full-Stack SEO; Technical + Content

About this role:

We're hiring a Full-Stack SEO to own organic search t SEO roles are half a job: content people who can't read a crawl, or technical people who can't write. This is the whole job — you'll diagnose and fix technical issues across our content properties, set the query-level roadmap, write and edit high-stakes financial content, and direct contractors to your quality bar.

Organic is a core acquisition channel for us, and one exceptional person will run it.

We have a specific profile in mind because it's the one that's worked: agency training early in your career, followed by in-house ownership of organic at one or more startups, with the technical depth to debug a rankings drop without a checklist.

• Own technical and on-page SEO across Valur's content properties: diagnose cannibalization, keyword mapping, content gaps, and decay, and build the plan to fix them
• Prioritize the queries each page should win and make the call on each piece of content: rewrite, shorten, consolidate, expand, or re-optimize around those target keywords.
• Develop outlines, briefs, and topic strategy for webinars and video; direct contractors and designers to build decks and cut video into snippets for SEO and social
• Manage internal experts and contractors to a clear quality bar, executing directly where that's needed
• Track organic performance and report on what's working, feeding insights back into the content roadmap
• Partner with Growth and Product to make sure content supports lead generation and the advisor and client journey

• SEO Diagnostician: You see a content property and immediately spot what's cannibalizing, what's decaying, and what to prioritize. You build plans, not just observations.
• Technical Depth: You're the person others bring rankings mysteries to. Ahrefs/SEMrush/GSC fluency is assumed; you can go from a crawl export to a fix plan without hand-holding.
• Strategic Orchestrator: You know which work to do yourself and which to push to contractors, and you can manage that production without dropping the quality bar.
  
  Range Across Formats:
  ** Comfortable moving from a keyword-mapping spreadsheet to a webinar outline to a backlink pitch.
• Startup Mentality: Energized by fast-paced environments, thrive on ambiguity, and getting your hands dirty.
• Teacher's Instinct: You can take dense, technical subject matter and make it land for a real audience.

• 4+ years in SEO, content strategy, or content marketing, with demonstrable technical SEO depth (not just writing).
• Agency experience early in your career (SEO or content agency — you've worked across many sites and verticals) plus at least one in-house role at a startup where you owned organic as a channel.
• Proven ability to diagnose and fix content issues — cannibalization, keyword mapping, content consolidation, refresh strategy — with real results to point to (be ready to walk us through the numbers).
• Hands-on proficiency with SEO tooling (Ahrefs, SEMrush, Moz, Google Search Console) and CMS platforms (Word Press, Webflow). Bonus for programmatic SEO, basic scripting, or shipping free tools.
• Experience developing content beyond the blog — webinars, video, lead magnets — and directing contractors or designers to produce it.
• A track record building backlinks through creating the right content and content partnerships through outreach and collaboration.
• Strong editorial judgment and the ability to translate complex financial or technical concepts into clear, compelling content.
• What we're not looking for: enterprise SEO specialists who owned one function of a large program, or career freelancers — this role requires having been embedded in a startup team, on the hook for a number.
• Bonus: familiarity with financial services,…