Marketing and Operations Manager

Formed a century ago, the American Council of Learned Societies (ACLS) is a nonprofit federation of 85 scholarly organizations. As the leading representative of American scholarship in the humanities and social sciences, our core principle is that knowledge is a public good. As such, ACLS strives to promote the circulation of humanistic knowledge throughout society. In addition to stewarding and representing its member organizations, ACLS employs its endowment and $34 million annual operating budget to support scholarship in the humanities and social sciences and to advocate for its central role in the twenty-first century.

ACLS is seeking versatile, solutions-oriented Marketing and Operations Manager to serve as the production engine behind our communications practice. Reporting to the Chief Communications Officer (CCO) and working closely with the Media Relations and Content Manager and staff across the organization, this position will help to further position ACLS as a thought leader and trusted resource on the value of humanities education and research.

• Mailchimp
  • Oversee design, distribution, and back-end functioning of monthly community newsletter and all ACLS announcements, including competition calls for applications, award announcements, advocacy statements, and grant announcements;
  • Manage distribution lists, segments, and strategies, assess data related to open rates and other engagement metrics, and work with CCO in developing approaches to enhance engagement; and
  • Update and develop new branding elements and templates for use in Mailchimp.
• Word Press Development and Processes
  • Work closely with CCO and web development partner on identifying and scheduling web fixes and site enhancements, as well as training and resource material for staff users as needed;
  • Work closely with CCO on tracking and assessing site content performance and architecture and creating and managing redirect links;
  • Collaborate with Communications Team and CRM Data Integration Specialist in managing function and appearance of awardee records and other CRM integration content;
  • Manage content ownership map for staff users and lead process for universal updates;
  • Provide technical assistance to staff users as needed; and
  • Represent Communications at weekly technology meeting with vendors.
• Digital Advertising Strategy and Implementation
  • Collaborate with program and fundraising teams on create plans for paid social media and third party advertising plans based on timing and budget;
  • Use Canva to design basic ads and graphics and work closely with external graphic designer on more complex materials for each campaign; and
  • Assess and create and present on ad campaign performance, including recommendations for improvements going forward.
• Social Media
  • Collaborate closely with Media Outreach and Content Manager in envisioning, developing, and implementing strategies to increase reach, growth, and engagement on ACLS Facebook, Blue Sky, Instagram, You Tube, and Linked In; accounts and the development of a distinct and powerful ACLS voice in related conversations across ACLS social media channels;
  • Produce, schedule, and assess performance of daily content and make recommendations on how to grow audiences and engagement;
  • Collaborate closely with Media Outreach and Content Manager in developing social media tool kits with sample content for use/adaptation by ACLS members, Fellows, and partners;
  • Track and report on effectiveness of social media outreach strategies and refine as needed;and
  • Monitor social media news and trend developments related to ACLS mission and programs.
• Digital Asset Development
  • Produce audience-facing marketing collateral, directing external designers to a high standard and on deadline;
  • Maintain and steward ACLS brand templates and standards;
  • Collaborate with Communications Team in working with external vendors in organizing video shoots of ACLS and developing content, including promotional packages, constituent interviews, and social media cuts; and
  • Capture photography at events as needed.
• Other Assignments
  • Work closely with CCO on visual brand management and development and in developing signage, select publications, and staff resources as needed;
  • Draft select external communications as assigned;
  • Present on select projects to staff and leadership as needed;
  • Document processes and policies on social media, advertising, Mailchimp, Word Press, and other tools and resources for staff;
  • Provide…