Account Director, Consumer + Lifestyle

AZIONE is a creative communications agency operating at the intersection of culture, media, and brand. We build relevance, not just awareness.

Across consumer, lifestyle, food & beverage, hospitality, wellness, retail, fashion, and emerging brands, we help clients shape conversation and drive measurable business impact through strategic storytelling, media relations, partnerships, experiential activations, influencer and talent programming, and cultural positioning.

We're looking for an Account Director to join AZIONE's Media team, leading a diverse portfolio of consumer and lifestyle accounts.

This is not a traditional publicity role. It's a senior strategic leadership position for someone who understands how modern consumer brands build relevance across media, culture, consumer behavior, partnerships, experiential, influencer, and broader brand conversation.

We're looking for a consumer generalist - someone who can move seamlessly across categories including lifestyle, CPG, food & beverage, hospitality, retail, wellness, fashion, and other consumer-facing businesses. You don't need to be an expert in every category, but you should know how to quickly understand a brand, its consumer, its competitive landscape, and the conversations it has the right to participate in.

You have a strong pulse on the evolving media and cultural landscape and know how to translate a product, founder story, business milestone, launch, partnership, campaign, or cultural insight into meaningful editorial opportunities and brand-building moments.

You understand the modern media ecosystem across consumer and lifestyle media, business press, trade and industry media, commerce and affiliate, thought leadership, and culture - and how those channels work together to build relevance and drive impact.

You don't simply react to trends. You anticipate where conversations are headed and identify credible ways for brands to become part of them.

Key Responsibilities

• Lead and oversee a diverse portfolio of consumer and lifestyle accounts, ensuring accounts are strategically strong, delivering against client goals, and consistently exceeding expectations
• Serve as senior day-to-day client contact and account lead, building trusted relationships and providing strategic counsel across client initiatives
• Quickly become fluent in clients' businesses, categories, consumers, competitive landscapes, and broader business objectives
• Partner with executive leadership to build and deliver client development plans, strengthen AZIONE's influence with clients, and identify opportunities for organic growth
• Proactively identify opportunities across campaigns, launches, partnerships, experiential activations, cultural moments, influencer and talent programming, and broader brand initiatives
• Lead client calls, strategic meetings, desksides, press previews, media briefings, event activations, and other media-facing moments alongside senior leadership as appropriate
• Anticipate client needs and address issues thoughtfully and effectively, escalating internal as appropriate
• Act as a source of knowledge and strategic counsel to clients, bringing category insights, cultural intelligence, media expertise, and informed recommendations to conversations and initiatives
• Oversee and contribute to new business processes including brainstorms, research, strategy, deck development, and pitch preparation

• Lead proactive media strategy across consumer, lifestyle, business, trade, commerce, hospitality, food & beverage, wellness, retail, fashion, and culture verticals as relevant to assigned clients
• Develop compelling narratives and story angles…