Field & Events Marketing Manager Job New York New York USA,Marketing / Advertising / PR

About Stepful:

Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers.

Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most.

Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more.

Stepful is backed by Y Combinator, Reach Capital, and Alley Corp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

Our values:

We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:

Care first
:
We do whatever it takes for our students to succeed.
Learn quickly
:
We test, learn with data, and iterate.
Build together
:
We win when we rely on each other.
Own it
:
We show up, take initiative, and show pride.

The opportunity:

Events are one of the most direct ways we get in front of the health system and workforce leaders who partner with Stepful. We're hiring a Field & Events Marketing Manager to run that program: getting every event executed well, making sure every conversation is captured and followed up, and turning what we learn into better events next season.

You’ll run a seasonal calendar of about two events a month (up to four in the fall) working alongside our events contractor and partnering with Growth leadership on overall event strategy. You’ll also run our paid webinar program and help launch a Stepful-hosted event in 2027. We're looking for someone who is scrappy and self-sufficient, and who can build the processes they need rather than waiting for them.

This opportunity can be hybrid, based out of our NYC office, or fully remote, reporting into our Director, Enterprise Marketing.

This role involves up to 30% travel.

What you'll do:

Event Execution

Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination
Coordinate the work of our events contractor and outside vendors so every event ships on time and on budget
Prepare the team for each event with target account lists, briefing docs, and meeting schedules, in partnership with our Workforce Solutions team

Lead Capture & Follow-Up

Implement and maintain event lead tagging in Hub Spot so every lead and attendee is attributed correctly
Run post-event follow-up sequences and hand off warm conversations to sales quickly
Track attendee engagement after each event and share insights that shape which events we invest in next

Webinars & New Programs

Run our paid webinar program, from topic and speaker coordination to promotion, production, and follow-up, with support from product marketing
Support planning and execution for a Stepful-hosted event next year
Build simple, repeatable playbooks and checklists, and experiment with AI tools to speed up event prep and follow-up

What you'll bring:

5+ years of events or field marketing experience, including at a startup
A track record of managing several events at once from start to finish, including budgets, vendors, and on-site execution
Hands‑on experience setting up lead capture and campaign tagging in a CRM or marketing automation tool (Hub Spot,…