Product Marketer at Confido NY

Behind every brand on your kitchen shelf is a team doing extraordinary work that almost nobody sees.
Confido is building the platform those brands run on — an AI operating system that unifies cash application, deductions, trade, and planning for CPG companies. Trusted by 250+ brands managing $20B+ in revenue, including OLIPOP, Simple Mills, and Idahoan, and backed by a $55M Series B led by Insight Partners, the company is accelerating fast. The product is ahead of its narrative, and that is precisely the gap a Product Marketer based in New York, NY will close.

This is not a role where you polish messaging for an average product. You are stepping into a founding PMM position — one of the first at the company — reporting to the VP of Marketing, with genuine authority over how the platform shows up in the market. The stickiness is real, category leaders keep choosing Confido, and the missing piece is telling the world why.

If you have ever wanted to make the thing rather than brief someone else to do it, this is that opportunity.

You own strategy, programming, and the moments: what gets said, to whom, and where. This is a hands-on role for someone who wants to build the work directly.

• Positioning and narrative: sharpen how each product area is positioned as the platform evolves
• Product-market clarity: define the ideal customer profile, buyer personas, jobs to be done, alternatives, and reasons customers expand
• Launch orchestration: plan and execute end-to-end product launches that turn new features into real pipeline
• Customer-insight engine: build lightweight automations using Gong, Hub Spot, and Zapier to transform calls and win/loss data into themes, quotes, and competitive intelligence
• GTM enablement: create battle cards and messaging that equip sales reps to win live deals
• Customer proof: source, write, and deploy case studies at the exact moments Sales needs them
• Integrated planning: connect the product roadmap to the marketing calendar across lifecycle, social, partnerships, AEO, and brand moments

Confido measures product marketing on pipeline moved and deals won — not on activity volume.

• Deal velocity and win rate (primary): sharp positioning and enablement should move qualified deals faster and beat alternatives more often
• Influenced pipeline trajectory: every deal maps to one of five motions — inbound, outbound, referral, partnerships, upsell — and what matters is whether the share of pipeline you build grows over time
• Launch impact: new products are measured on adoption and the pipeline they generate, not on shipping
• Enablement effectiveness: reps are equipped, using your assets, and able to defend against competitors in live deals

• 7+ years of dedicated product marketing experience — this is a craft PMM role, not an adjacent function
• Background in CPG, commerce software, or B2B technology where you translated complex products into clear entry points
• Excellent writing and narrative instincts with financial and quantitative fluency
• Strong cross-functional project management skills and sound judgment about structure
• Willingness to work on-site at the NYC headquarters five days a week

The verified salary for this full-time role ranges from USD 200,000 to 220,000 per year
, plus equity in a company you are helping build. Additional benefits include fully paid health coverage through Aetna, top-tier dental and vision through Guardian, Carrot Fertility support, 12 weeks of paid parental leave, unlimited PTO with regular four-day holiday weekends, a 401(k) through Vestwell, paid relocation support to NYC, and a fully equipped workspace from day one — including a $200…