Senior Principal, North America Media Relations, NYC

The annual base salary for this position ranges from $ in our lowest geographic market to $ in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.

Become a Part Of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

At Nike, the Global Communications function is responsible for creating authentic connections with audiences around the globe through sport and athletes. We are a community-minded and purpose-driven team focused on delivering breakthrough innovative brand stories. Together, we inspire action, drive conversation, craft new and engaging ways to motivate athletes
* and communities, and protect our corporate reputation and Nike’s brand equity.

We’re looking for a Senior Principal of Media Relations, North America who can lead with speed and strong strategic instincts in a high-volume, constantly evolving environment. This person will shape audience-right media strategies and breakthrough storytelling that strengthen Nike’s leadership in sport and culture, reach new audiences and build lasting influence for the brand.

This is a media relations leader with deep experience navigating the North American media landscape and a strong, active network across traditional media, new media, creators and other influential voices. They know how to build trusted relationships, identify the right messenger for each story and translate access, insight and narrative into meaningful coverage, conversation and advocacy.

The ideal candidate is a decisive, highly organized operator who can manage multiple priorities at once, move seamlessly between long-range strategy and real-time execution and maintain excellence under pressure. They bring a narrative-first mindset, strong editorial judgment and the ability to uncover stories, build compelling worlds around them and sustain momentum beyond a single announcement or launch.

This leader will champion North America’s media relations strategy, and will use insights, social listening and on-the-ground intelligence to shape conversations, identify emerging opportunities and connect Nike’s priorities to the people and communities influencing sport and culture.

Successful candidates will be proactive, collaborative and solutions oriented, with the confidence to advise senior leaders, align cross-functional teams and agency partners and make clear decisions amid ambiguity. They will bring curiosity, cultural fluency, a passion for sport and an instinct for what makes a story credible, relevant and worth sharing.

You will lead media relations strategies for Nike’s North America priorities, with responsibility for turning business, brand, product, athlete and sport objectives into clear narratives and compelling stories. You will work across written, oral, visual, digital and experiential communications to ensure each priority begins with an audience insight and a strong narrative, not simply a launch plan.

You will build relationship-powered influence and develop influence maps, cultivating both established and emerging voices, creating differentiated engagement strategies and designing access and experiences that deepen understanding, generate advocacy and sustain conversation over time.

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