Senior Director, Brand Marketing

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and Ads Wizz make it a leader in podcast hosting, production, distribution, analytics and monetization.

The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

We are seeking a strategic thought leader and results-driven Senior Director of Brand Marketing to lead the evolution of the SiriusXM brand. In this high-impact role, you will define how our brand shows up in the world, how it drives emotional connection, cultural relevance, and long-term subscriber growth. You will oversee brand strategy, 360° integrated marketing campaigns, creative execution, and media planning across all consumer touchpoints.

Leading a talented, high-performing team, you will bridge the gap between best-in-class brand creative and rigorous, data-driven performance. You will lead the Brand Marketing sub-function across multiple teams, setting long-range priorities and aligning department objectives to functional strategy. You will partner with senior and executive leadership on critical brand decisions with multi-year impact across the company.

The ideal candidate is equal parts – Brand Strategist, Marketer, channel planner and analyst.

• Evolve and scale SiriusXM’s brand identity, positioning, and messaging architecture across all consumer touchpoints.
• Conduct ongoing market, competitive, and consumer research to identify insights that shape impactful brand strategies.
• Author high-impact strategy decks and business cases to clearly communicate brand direction, launch plans, and ROI to leadership and internal stakeholders.
• Ensure absolute consistency in brand voice, visual identity, and values across every department.
• Set a multi-year Brand Marketing strategy and translate functional priorities into objectives, policies, and operating plans for multiple teams.
• Develop and authorize brand governance standards and implementation practices that guide how the brand is expressed across the organization.

• Oversee the ideation, production, and execution of breakthrough, multi-channel brand campaigns across paid, owned and earned.
• Champion creative excellence, pushing boundaries to create memorable, cultural, and industry-defining work.
• Direct investment priorities across brand campaigns, agencies, production, and media; ensure budgets and schedules meet corporate requirements.

• Lead and develop the Brand Marketing organization through managers and senior managers with accountability for multiple teams and areas of work.
• Foster a collaborative, high-performance culture that values new ideas, creative experimentation, and accountability.
• Devote time to developing future leaders, strengthening succession readiness, and coaching managers to build high-performing…