Director of Growth

Every company is becoming a media company. The problem is that most of them are building their audience on someone else's platform, and handing their best data to it.

Sequel fixes that. We power webinars, virtual events, and video programs that live directly on a company's own website, so every registration, view, question, and click becomes first-party data they own. Then we put that data to work. With our new AI agents, Sequel helps marketing teams create programs faster, turn engaged viewers into pipeline, and grow their audience without adding headcount.

We call it
- Human Moments, Agentic Momentum.

We're trusted by 300+ customers, some of the world's fastest growing companies like Cisco, Zoominfo, Clay, Eleven Labs, Newsweek, etc. are building their audience with Sequel. We've kept zero churn among our mid market & enterprise customers, and we've tripled our growth multiple times. We're VC-backed and recently closed a new round of funding to double down on AI and scale the team.

Sequel is hiring a Director of Growth to own the pipeline engine: ABM, paid media, email, and SEO, with strong influence on the martech stack that ties it together. You'll report directly to the VP of Marketing.

Our biggest swing this year is enterprise. We've got strong product-market fit in mid-market and exciting traction in enterprise, and want to push harder into larger accounts, which means this role needs real account-based marketing chops alongside performance marketing fundamentals. We're also looking for someone who is highly analytical and data-driven, with a growth hacker's instinct: comfortable running rapid experiments, killing what doesn't work fast, and doubling down on what does.

If you've managed a BDR team before and we're confident you can do it here, there’s an opportunity to take on management of our BDR team (currently 3, soon to be 4 BDRs). If not, we'll hire a BDR manager who reports directly to the VP of Marketing. Either way works. What matters more is whether you can build and run a demand engine that converts an enterprise prospect list into closed revenue, at a company that changes shape every quarter.

• Demand generation, end to end: ABM, paid digital, and (possibly) the outbound BDR team.

• The referral and word-of-mouth flywheel. It's already one of our stronger pipeline sources, alongside renewals, partners, and the Game Changers program, but nothing about it is intentional yet.

• Strategy and execution across paid media and email.

• ABM for our enterprise push, from target account selection through campaign execution

• Alignment between marketing and sales, so pipeline generated actually converts to closed business, not just demos that don’t convert

• Rapid experimentation: testing new channels, formats, and offers quickly, and having the judgment to know when a test has run long enough to call it

• The go to market motion around our field marketing events, in partnership with another team member who owns field.

• BDR management, if your background supports it (see below)

• Real, hands-on account-based marketing experience, not just familiarity with the concept.

• An AI-forward, growth hacker mentality: you run experiments, not just campaigns.

• A track record of aligning marketing programs to sales outcomes, measured in closed revenue, not just leads.

• You read data and act on it. Show you a funnel and you can tell us where it leaks and what you'd test first, with numbers, not adjectives.

• You know the channels cold. Paid media, SEO, and increasingly the answer-engine surface where buyers now ask questions of a model. You understand what each channel is good for and what it can't do.

• You're fluent in a modern GTM stack. Hub Spot, Clay, Apollo,…