Assc Dir-Content & Campaigns, Asset Management Marketing

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it.

We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

Skills and Competencies

• 5-7+ years of experience developing and executing integrated, multi-channel B2B marketing campaigns, including creating compelling thought leadership and demand-generation content that builds brand awareness, generates qualified leads, and supports business growth
• Exceptional writing, editing, and storytelling skills, with experience creating both strategic thought leadership and conversion-focused content
• Strong project management and organizational skills, with the ability to independently manage multiple initiatives and stakeholders simultaneously
• Analytical mindset with the ability to translate performance data, audience insights, and market intelligence into actionable recommendations
• Experience marketing to the Asset Management industry (required)
• Familiarity with the Private Credit and Alternative Investments landscape, including key market participants, investment workflows, and industry trends
• Experience working in a B2B SaaS, data, technology, or financial services environment (preferred)
• Excellent communication, presentation, and stakeholder management skills, with the ability to influence and defend strategic recommendations
• Proven ability to collaborate effectively with senior leadership, sales teams, and subject matter experts
• Customer-centric mindset with strong attention to detail and commitment to excellence
• Demonstrated proficiency in artificial intelligence concepts, with hands‑on experience using AI tools to streamline workflows and enhance operational efficiency. Proven ability to implement AI‑powered solutions to solve business challenges. Demonstrates a growing awareness of AI risk management and a commitment to responsible and ethical AI use

Education

• Bachelor's degree in Marketing, Communications, English, Business, Journalism, or a related field (required)
• Advanced degree (preferred)

Responsibilities

• Develop and execute integrated marketing campaigns and compelling content that drive thought leadership, generate qualified demand, and support commercial growth for Moody's Asset Management business.
• Lead integrated, multi‑channel marketing campaigns across digital, email, paid media, social, events, and partnerships to support Asset Management go‑to‑market strategy
• Manage campaign execution, timelines, and cross‑functional coordination to ensure successful delivery from planning through launch
• Drive content strategy, editorial planning, and campaign narratives for Asset Management, ensuring alignment with business objectives, growth priorities, and target audiences
• Create compelling content for Asset Management professionals, including blogs, social posts, white papers, website copy, videos, articles, customer stories, email copy, and presentations
• Collaborate with Industry Practice Leads and subject matter experts to produce thought leadership and major campaigns around strategic growth areas such as Private Credit
• In partnership with business and marketing teams, develop and maintain customer‑focused messaging frameworks…