Director, Global Title Marketing; Kids and Family

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46591

New York, NY, US, 10036 Burbank, CA, US, 91502

Marketing

New York

Full-Time

On-Site

#We Are Paramount  on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got thepowerto achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

The Director of Global Title Marketing, Kids & Family is tasked with leading the development, execution, analysis, and ongoing optimization of global marketing campaigns for select Paramount+ Kids & Family titles.

This role serves as a key cross-functional leader and steward of both individual titles and broader franchises. Developing campaigns that connect with kids across different age groups while also motivating parents, caregivers, and family co-viewers.

The ideal candidate has solid marketing strategy skills and deep knowledge of kids entertainment, family viewing habits, and franchise building. They also understand how young audiences discover and engage with content as those habits keep changing. The Director must be a great leader, compelling storyteller, collaborative partner, and forward-thinking problem-solver who can manage multiple priorities in a dynamic environment.

This is an onsite position at our New York or Burbank office.

Lead the development, execution, analysis, and ongoing optimization of global go-to-market strategies

Translate series, film, character, and franchise attributes into differentiated campaign strategies that resonate with kids, parents, caregivers, and family co-viewers.

Develop audience strategies that account for distinct developmental stages, interests, viewing behaviors, and levels of parental influence across preschool, kids, tweens, teens, and family audiences.

Identify clear campaign objectives, audience priorities, strategic opportunities, and measures of success. Holding team members and partners accountable throughout campaign development and execution.

Apply a global perspective while recognizing regional differences in family dynamics, cultural relevance, content discovery, and children’s media consumption.

Ensure campaign strategies and executions are age-appropriate, inclusive, brand-safe, and aligned with applicable privacy, advertising, and platform guidelines.

Proactively identify key milestones, connect work streams, resolve challenges, and ensure that creative and tactical executions ladder up to the overall strategy.

Brief cross-functional teams on campaign strategy so each discipline can develop a cohesive, audience-led plan.

Serve as a subject-matter expert and enthusiastic steward of assigned titles, characters, and franchises.

Build marketing strategies that support both the immediate title launch and long-term health, relevance, and growth

Partner with franchise, consumer products, licensing, retail, games, publishing, experiences, and other teams, where applicable. Creating related opportunities across the broader Paramount ecosystem.

Foster productive and trusting relationships with key stakeholders to ensure plans are developed and executed in a timely, collaborative, and efficient manner.

Maintain and build the team’s knowledge of the Kids & Family landscape, including audience behaviors, platform trends, franchise development, and responsible marketing practices.

Drive alignment among senior leadership and…