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Digital Ecomm Manager - Mustela

Job in New York, New York County, New York, 10261, USA
Listing for: Chris Baily
Full Time position
Listed on 2026-10-04
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Ecommerce, SEO, Social Media Marketing
  • IT/Tech
    Digital Marketing, Ecommerce, SEO, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 90000 - 100000 USD Yearly USD 90000.00 100000.00 YEAR
Job Description & How to Apply Below
Job Description

Job Title:

Digital & Ecommerce Manager

Location-Type:
Hybrid (NYC)

Start Date Is: ASAP

Duration:
Permanent

Compensation Range: $90-100K

Benefits:
Eligible for Health, Dental, Vision, 401K, PTO

Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Day-to-Day Responsibilities:
  • Manage paid acquisition across Search, Social, Display, and emerging channels
  • Oversee agency partnerships (SEO, paid media) and performance optimization
  • Own DTC forecasting, budgeting, and performance tracking
  • Execute website updates, merchandising, and promotional campaigns
  • Collaborate cross-functionally with brand, creative, and development teams
  • Lead CRM, retention, and lifecycle marketing initiatives
  • Drive SEO strategy, blog content, and site performance improvements
  • Manage affiliate programs and partnerships
  • Supervise and mentor junior team member
Requirements:

Must-Haves:
  • 3–5 years in digital marketing/ecommerce (DTC required)
  • Beauty, skincare, or haircare industry experience
  • Strong paid media expertise (Meta, Google, Tik Tok)
  • Experience managing $500K–$1M in DTC revenue
  • Agency management experience
  • Proficiency in Shopify, GA4, and ad platforms
  • Strong analytical and forecasting skills (Excel/Sheets)
  • Excellent communication, adaptability, and ownership mindset
  • Experience using AI tools in marketing workflows
Nice-to-Haves:
  • Experience with Klaviyo and CRM platforms
  • SEO and content strategy experience
  • Familiarity with UX, accessibility, and site testing
  • Basic design tools (Canva, Photoshop)
  • French language skills
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