Coordinator, Social Media

Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality. Our spaces are intentionally elevated, our standards uncompromising, and our expectations high. We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door.

We are builders, operators, and innovators who believe great environments and meaningful human connection change lives. Diversity, belonging, and ownership aren't slogans here, they're how we work. At Equinox, colleagues don't just support the business; they shape the future of wellness. Because for us, it's not fitness. It's life.

We create premium, immersive experiences where performance, hospitality, design, and human connection converge and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.

Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands-on, and careers are built by those who want to operate at the highest level. At Equinox, we don't just offer opportunities—we offer long-term pathways for people who want to do meaningful work in an environment that expects more and delivers more.

The Coordinator, Social Media, reporting directly into the Senior Manager, Social Media will be responsible for executing and managing social media strategies that align with the brand's image and business objectives. You will play a key role in enhancing brand visibility, engagement, and growth across digital platforms while ensuring all content reflects the premium nature of our brand.

• Develop concise creative briefs for select projects, partnering with cross-functional teams to align on objectives, messaging, and deliverables.
• Manage and implement the social media content calendar (Instagram, Tik Tok, Facebook and emerging platforms), ensuring timely publishing.
• Monitor, engage with, and grow social media communities by responding to comments, messages, and mentions in a timely and professional manner.
• Track and analyze key performance metrics (KPIs) to measure the effectiveness of social media strategies and identify opportunities for improvement.
• Stay updated on the latest trends, technologies, and best practices in social media to keep the brand at the forefront of innovation.
• Work closely with the Creative and Member Marketing teams to align social media efforts with overarching brand and business goals.
• Capture lofi content and post live from events, club openings, and key moments to showcase the brand’s lifestyle and exclusivity.
• Assist with financial and administrative processes to ensure seamless execution of projects and partnerships.

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-4 years of experience in social media management, preferably in the luxury, wellness, or fitness industry.
• Proven track record of managing and growing social media accounts.
• Strong knowledge of social media platforms, including content formats, analytics, and tools (e.g., Dash Social, Sprout Social, or similar).
• Excellent written and verbal communication skills with the ability to create engaging and grammatically flawless content.
• A strong eye for aesthetics and detail, with the ability to align visuals with a luxury brand identity.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing skills are a plus.
• Passion for health, wellness, and fitness, with an understanding of the luxury market.
• Creative thinker with a proactive and adaptable…