Marketing Creative Strategy Manager

The Lifetime Value Co. is looking for a Marketing Creative Strategy Manager to lead the strategy, development, and optimization of performance-driven advertising creative across our paid marketing channels. This role will sit at the intersection of media buying, creative production, and analytics to ensure our advertising creative is continuously evolving, testing, and scaling to drive performance.

This role will oversee the ideation, testing, and iteration of creative across paid social, You Tube, display, native and emerging upper-funnel channels including connected TV. The ideal candidate understands how creative drives performance marketing results and can translate campaign data and media buyer insights into scalable creative concepts, particularly in video formats. They should have a strong intuition for what makes content go viral—from scroll-stopping hooks and compelling storytelling arcs to emotional triggers and trend-aware formats that earn organic reach even within paid environments.

In addition to leading creative strategy, this role is expected to actively build AI-powered workflows and automations that increase creative velocity, expand testing capacity, and accelerate how product, brand, and performance insights translate into new creative opportunities. This includes leveraging AI to synthesize information across our brand and product portfolio, identify gaps between product value propositions and current marketing narratives, and generate net-new concepts for the creative team to execute against.

Candidates should have hands-on experience applying AI tools and automation frameworks within creative or performance marketing workflows.

You will collaborate closely with our marketing buyers, creative team, video production partners, and external agencies to ensure a strong pipeline of new creative concepts and a structured approach to testing and optimization. This role is responsible for ensuring creative development moves quickly, testing remains disciplined, and learnings are continuously fed back into the next generation of advertising.

At LTV, we all work closely together across teams so there’s no red tape or bureaucracy. We get things done!

• Own the strategic roadmap for paid marketing creative across social, paid search, display platforms, You Tube, and emerging upper-funnel channels.
• Identify new creative angles, messaging frameworks, hooks, and formats to continuously improve marketing performance.
• Study and reverse-engineer viral content patterns—including hook structures, narrative pacing, emotional triggers, and trend-driven formats to inform paid creative development.
• Develop structured creative testing strategies to support ongoing experimentation and creative iteration across paid social channels.
• Build and maintain a pipeline of new concepts designed to drive measurable performance improvements across campaigns.

Creative Concept Development

• Develop and refine advertising concepts that align with performance marketing goals and channel-specific best practices.
• Partner with the marketing creative team and video production partners to translate concepts into finished ads.
• Create clear creative briefs outlining messaging, audience targeting, hypotheses, and success metrics for each campaign.
• Drive development of high-performing direct response creative, particularly short-form and mid-form video with strong hooks and compelling storytelling that drive watch-through and action.

Creative Testing & Optimization

• Design and oversee a structured creative testing program to ensure consistent experimentation and learning across paid social and video channels.
• Analyze performance data from marketing campaigns to identify trends in messaging, hooks, formats,…