Brand Engagement Manager/Media Director
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-10-04
Listing for:
The Fountain Group
Full Time
position Listed on 2026-10-04
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Advertising Manager, Marketing Management, Marketing Strategy
Job Description & How to Apply Below
Job Title: Paid Media Manager
Location: Hybrid
Pay Rate: $55-65/hr
Duration: 7 months, potential for extension
Shift: Monday–Friday, 9:00 AM–5:00 PM
- Lead planning, execution, implementation, and reporting for paid media campaigns across channels.
- Manage media agency relationships, including channel mix recommendations and quarterly tactical plans.
- Align paid media strategies with short- and long-term brand objectives.
- Leverage first-party (1P) data with CRM and data partners for consumer targeting and campaign optimization.
- Develop and maintain strategic relationships with publishers and media platforms to identify media opportunities.
- Consolidate campaign learnings, performance insights, and activation results for regular reporting.
- Coordinate monthly transactional media reporting with analytics and commercial teams to support sales objectives.
- Oversee brand media budgets, monthly pacing, RAF flighting, and Pure Media spend within P&L.
- Partner with measurement and MMM leads on measurement initiatives and incremental sales reporting.
- Bachelor’s degree required.
- 8–10+ years of progressive paid media experience.
- Paid media campaign planning, execution, optimization, and performance reporting.
- Media agency management and large-scale media budget management.
- Experience analyzing large datasets, search trends, campaign performance, and KPIs.
- First-party (1P) data targeting and CRM-driven media activation.
- Media budget pacing, P&L management, RAF flighting, and Pure Media spend tracking.
- Incremental sales measurement and Marketing Mix Modeling (MMM) exposure.
- Advanced Microsoft Excel and PowerPoint skills.
- Experience managing publisher and media platform partnerships.
- Experience with transactional media and sales-focused media reporting.
- Experience supporting cross-channel media strategy and quarterly tactical planning.
- Experience in brand measurement and media effectiveness initiatives.
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