Senior Director of Marketing, North America

Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.
Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes.
2,100+ customers across 80+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $200M+ in ARR
, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI, Graceview, Cadastral, and Wexler.
We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law.
Joining Legora means three things.

• We lean in: ownership over titles, outcomes over intentions.

• We fight for excellence: high standards, direct, ego-free feedback.

• We grow together: as a team and with our customers.

Mission before ego. Everyone contributes. No one coasts.

If you’re driven by impact, pace, and raising the bar. This is the place.

This is a senior leadership role accountable for all of Legora's marketing activity across North America. You will own the North American marketing strategy, lead the regional team, and sit at the intersection of brand, demand, and revenue. You'll report to the Senior Director, International Marketing and partner closely with the CRO, VP Revenue for North America, and other North American revenue leaders to ensure marketing is a genuine growth driver.

This role sits above and across our regional marketing directors. Where they execute excellence within their markets, you design the operating model that makes that possible: the strategy, the investment allocation, the team, and the standard.

North America Category Leadership

• Own Legora's category narrative and brand positioning across the full North American market:
  East, West, Central, and emerging segments.

• Set the strategic positioning framework that regional teams execute against, ensuring consistency while enabling local relevance.

• Represent marketing in cross-functional leadership conversations at the North America level.

• Be accountable for Legora being recognised as the category leader in legal AI across North America, not just in select markets.

GTM Architecture & Pipeline Strategy

• Design the North American GTM model: how regions are resourced, how ABM tiers are structured, and how field and digital channels work together.

• Own the pipeline generation and influence targets at the North America level and be the senior marketing partner to the VP Revenue of North America.

• Direct Legora's presence at flagship industry moments – tier‑one third‑party events and large owned events – enabling the regional teams to treat them as integrated campaigns, not standalone activations.

• Partner with the Growth team to evolve our demand generation motion as we scale into new segments and geographies.

• Partner closely with Product Marketing to stay ahead of Legora's competitive position, identifying key product levers, translating capability into market narrative, and ensuring campaigns are built on the genuine strength of the product, whether the goal is competitive displacement, category creation, or expansion.

Customer-Led Growth & Advocacy

• Own the North American customer marketing strategy — building the advocacy engine that drives references, case studies, and community.

• Define how customer stories ladder up to the category…