Senior Director, Growth Marketing

Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality. Our spaces are intentionally elevated, our standards uncompromising, and our expectations high. We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door.

We are builders, operators, and innovators who believe great environments and meaningful human connection change lives. Diversity, belonging, and ownership aren’t slogans here, they’re how we work. At Equinox, colleagues don’t just support the business; they shape the future of wellness. Because for us, it’s not fitness. It’s life.

We create premium, immersive experiences where performance, hospitality, design, and human connection converge—and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.

Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands‑on, and careers are built by those who want to operate at the highest level. At Equinox, we don’t just offer opportunities—we offer long‑term pathways for people who want to do meaningful work in an environment that expects more and delivers more.

The Senior Director, Growth Marketing is the enterprise leader for performance marketing strategy across all channels — Paid Social, Programmatic Display/Video, Paid Search (SEM), You Tube, TV, Digital OOH, and emerging media (e.g., Podcasts, Streaming). You will own the growth roadmap, forecasting, and budget allocation
, orchestrate our agency partners to execute with excellence, and close the loop between audiences, creative, landing experiences, and business outcomes.

This role partners closely with Marketing Analytics
, CRM & Martech
, Brand/Creative
, Digital (Web/App),
Product
, and Business Intelligence teams to set ambitions, measure incrementality, and scale what works. You will lead both an external agency and lean but high-performing team of channel leaders, drive a rigorous test‑and‑learn culture, and steward a data‑driven approach to profitable growth (CAC/ROAS/LTV/payback).

Execution model: Agencies execute day‑to‑day media; you set direction
, pressure‑test strategies
, and hold partners accountable to velocity of learning and results.

Responsibilities:

• Own channel strategy & portfolio: Define the multi‑channel growth strategy, OKRs, and investment mix (prospecting vs. retargeting/loyalty; brand vs. non‑brand), including geo and audience prioritization.
• Budgeting, pacing & forecasting: Build bottoms‑up forecasts and scenario plans; manage budgets and in‑month reallocations to deliver CAC, ROAS, payback, and LTV goals in partnership with Marketing Analytics.
• Agency leadership & vendor management: Set briefs, SLAs, QA standards, and pixel tracking governance; run weekly WIPs/QBRs; manage platform/DSP relationships; pilot betas responsibly and codify learnings for scale.
• Testing agenda & innovation: Own the cross‑channel test roadmap (creative systems, audience/1P data, bidding, placements/inventory, frequency & sequencing, incrementality/holdouts) with hypotheses, guardrails, and roll‑out criteria.
• Measurement planning & performance storytelling: Partner with Marketing Analytics to define conversion taxonomy, consent‑aware tracking (including server‑side), dashboards/scorecards, and clear monthly/quarterly readouts; translate insights into decisions.
• Creative feedback loop: Turn auction and audience signals into creative briefs; monitor fatigue and creative win rates; collaborate with Brand/Creative and…