Product Marketing Executive
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-10-04
Listing for:
Programmers Force Pvt. Ltd.
Full Time
position Listed on 2026-10-04
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Marketing Communications, Market Research
Job Description & How to Apply Below
About the Role:
We are looking for technically inclined Product Marketing Resources to support product launches, marketing campaigns, content development, and customer communication.
Responsibilities- Develop positioning and messaging for AI-powered products across multiple industries
- Build go-to-market strategies, including hype market, for new AI solutions
- Translate technical AI capabilities into customer-focused value propositions
- Conduct market research and customer/user interviews
- Define target segments, personas, and buying journeys
- Create sales enablement materials and customer-facing content
- Partner with product, engineering, sales, creative marketing and leadership teams
- Analyze competitive landscape and market trends
- Develop industry-specific narratives for AI adoption
- Measure GTM effectiveness through pipeline, adoption, and revenue metrics
- 3+ years of product marketing, solutions marketing, or technology marketing experience
- Experience marketing SaaS, enterprise software, cloud, AI, or technology products
- Strong understanding of AI concepts including GenAI, LLMs, AI agents, and automation
- Ability to communicate technical concepts to business audiences
- Experience developing GTM strategies from concept to launch
- Strong customer research and storytelling skills
- Experience working with cross-functional teams
- Excellent written and verbal communication skills
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