Senior Member Marketing Manager

Founded in 1999 and headquartered in Central Ohio, we’re a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we’re on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost – that’s why we call ourselves Healthcare Warriors®.

We’re committed to building diverse and inclusive teams – more than 2,000 of us and counting – so if you’re excited about this position, we encourage you to apply – even if your experience doesn’t match every requirement.

The Senior Member Marketing Manager leads member marketing strategy, innovation, and execution across client programs. This role serves as a strategic advisor to both clients and internal teams, translating market trends, client needs, member behavior, and business priorities into effective engagement strategies that drive measurable outcomes.

The ideal candidate is a strategic marketer and strong operator who can move fluidly between client conversations, market analysis, campaign planning, and internal execution.

• Lead strategy: Develop and evolve member marketing strategies that align with client goals, market expectations, and member needs.
• Monitor trends: Track market trends, client feedback, member engagement patterns, and emerging communication practices within healthcare, benefits, and B2B2C marketing.
• Translate insights: Turn market and client insights into clear recommendations, campaign strategies, messaging approaches, and channel plans.
• Drive evolution: Identify opportunities to improve the member marketing approach using new campaign concepts, personalization, and journey-based communications.
• Create resources: Develop strategic points of view, playbooks, presentations, and guidance materials for internal teams and clients.

• Serve as advisor: Act as a strategic member marketing consultant to clients and client-facing teams.
• Partner directly: Collaborate with clients to understand their goals, member populations, communication challenges, and success measures.
• Lead conversations: Guide client discussions regarding marketing strategy, campaign planning, best practices, and program optimization.
• Brief teams: Translate client needs into clear marketing strategies, project briefs, and execution plans.
• Balance priorities: Manage consultative partnership alongside operational discipline to help clients understand recommended vs. feasible timelines.

• Cross-functional alignment: Partner across Product, Client Success, Implementation, Marketing, Legal, and Operations to define and scale member marketing strategies.
• Understand product: Track product capabilities, roadmap priorities, member experience considerations, and market expectations.
• Communicate updates: Define how new products, features, or program changes should be communicated to members across channels.
• Build toolkits: Lead the development of messaging strategies, communication journeys, campaign templates, and enablement materials.
• Standardize processes: Determine what resources should be standardized versus customizable, packaging them effectively for client-facing teams.

• Professional
  
  Experience:
  
  5+ years of experience in marketing communications, member marketing, customer engagement, lifecycle marketing, or account-based marketing.
• B2B2C Marketing: Demonstrated experience developing and executing B2B2C marketing or…