Director of Integrated Marketing & Activation

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#We Are Paramount  on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got thepowerto achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Paramount Media Labs

We are a branded content division of Paramount, committed to developing and implementing marketing solutions that position our brand partners at the center of culture. We offer full-service marketing capabilities, delivering custom content and creative solutions that drive value for our partners and dedication with our fans across our Paramount channels (CBS, CBS Sports, CBS News, Paramount+, Nickelodeon, MTV, Comedy Central, CMT), platforms and experiences.

Simply put, we build brand-driven content tailored to our partners' needs and preferences.

At Paramount Media Labs (PML), we value diversity of thought, and we think your hobbies and unique viewpoints are just as important as your previous work experience. We view the world not only from our offices (though the views are pretty sweet), but also via immersive experiences that inspire us, keep us at the forefront of the ever-changing cultural landscape, and, with any luck, make us better marketers.

Overview:

Activation is a group dedicated to campaign development and execution across Paramount’s Ad Solutions. We partner with the Pitch and Creative teams to develop integrated marketing solutions that drive upfront and scatter budgets. Then, lead the activation of custom partner programs across all Paramount screens and networks (except BET), in collaboration with channel constituents. In addition, we manage all campaign work regarding Upfront Advertisers with sold marketing and an identified property, from pitch through activation.

Reporting to the VP, as Director, you will manage client-facing activation of linear, digital and social media marketing programs for the Kids & Family and Influence Group. You will interact with cross-disciplinary teams including clients, media agencies, Ad Solutions, creative, production, social media, editorial, legal, standards,and external vendors.

Directors work with the Ad Sales team to identify areas of opportunity and troubleshooting approaches to reach company and client goals in addition to acting as a team point person for all aspects of ideation, creation, activation and fulfillment of marketing programs. You are responsible for managing specific processes, such as vetting ideas with key stakeholder departments, securing partner materials/assets, building social media promotional strategies, and supervising the production of custom content across all platforms.

Responsibilities:

Serve as the main contact for RFP responses, including leading creative briefings and collaborations

Partner with cross-functional teams to review and align on creative concepts

Develop campaign elements and confirm production budgets

Assist with presentations as needed

Develop and package proactive marketing opportunities tied to show IP and cultural events utilizing insights, research, and social platform expertise

Lead all aspects of your assigned marketing programs after they are approved, including managing agency and client partners

Collaborate with Creative and channel teams on producing and delivering content

Own timeline management to keep concepts and deliverables on schedule

Develop pre-pro materials and representing client needs on set

Lead campaign launch…