Director, Brand & Corporate Communications

Shake Shack is looking for a Director, Brand & Corporate Communications to help shape, share, and protect the story of one of the most loved brands in hospitality. This leader will develop and oversee integrated consumer PR and corporate communications strategies that build brand love, drive cultural relevance, strengthen reputation, and bring Shake Shack’s purpose, food, people, and guest experiences to life.

From crave-worthy menu launches and earned media moments to executive visibility, corporate storytelling, reputation management, and issues response, this role sits at the center of how Shake Shack shows up in the world. The ideal candidate is a creative, strategic, culture‑obsessed communications pro who knows how to turn business priorities into compelling stories, build strong relationships with media and external partners, and lead a high‑performing team with clarity, energy, and care.

This is a can’t‑miss opportunity for a modern communications leader who loves great storytelling, moves fast, thinks big, sweats the details, and wants to help write the next chapter of Shake Shack’s brand story.

Develop and lead consumer PR strategies that build brand love, cultural relevance, and earned media momentum for Shake Shack’s food, guest experience, campaigns, collaborations, partnerships, and brand moments. Turn menu news, business priorities, guest insights, and brand initiatives into compelling stories that feel fresh and unmistakably Shake Shack. Build and maintain strong relationships with lifestyle, food, culture, business, and trade media, creating proactive storytelling opportunities that keep Shake Shack part of the conversation.

Develop and execute corporate communications strategies that strengthen Shake Shack’s reputation and clearly connect the company’s purpose, performance, people, and growth story for key audiences. Lead corporate storytelling across earned, owned, and executive channels, including company announcements, leadership visibility, milestones, thought leadership, and business priority communications. Serve as a trusted communications partner to senior leaders, helping craft clear, confident messaging for internal and external moments.

Support issues management and reputation response by developing messaging, scenario plans, media guidance, and stakeholder communications that protect trust in the brand.

Lead, mentor, and develop a team of communications professionals, creating a culture of collaboration, curiosity, accountability, and growth while helping each team member do the best work of their career. Set clear goals, priorities, and success measures for the communications team, providing ongoing coaching and feedback that helps the team focus on the highest‑impact work and continue building new skills. Act as a connector across the business, bringing together Brand Marketing, Culinary, Digital, Social, Operations, Development, Legal, Finance, People Resources, and senior leaders to deliver communications that are integrated and timely.

Lead and inspire agency partners, freelancers, and external collaborators, ensuring teams are aligned on strategy, expectations, timelines, and Shake Shack’s creative and communications standards.

Partner with the Chief Communications Officer and Finance team to manage communications budgets, agency scopes, and resource planning in a way that supports business priorities and maximizes impact.

Track record of developing and executing integrated brand and corporate communications strategies that align with business priorities, build brand love, strengthen…