Global Experiential Marketing Manager, GIMC GBM - GBS

New York

Regular

A207846

The Global Business Marketing (GBM) team champions Tik Tok in the B2B landscape, showing advertisers and sales teams how Tik Tok's creative ecosystem drives real business results. We build the stories, education, and go-to-market programs that sellers use to deepen client relationships across markets.

Working with brands of all sizes, we also bring campaigns to life through creative ideation, brand and event strategy, and the design and production of Tik Tok for Business marketing, so advertisers can create content that connect with audiences. Trends, consumer behavior, and advertising formats all move quickly on Tik Tok. The challenge is turning what makes the platform engaging into solutions that are creative, measurable, and scalable across very different markets, without making the experience feel like traditional advertising.

You will shape how the market understands Tik Tok as a business platform, and help brands show up authentically on it.

The vision of the Global Integrated Marketing Communications (GIMC) Team within Global Business Marketing (GBM) is to create a global brand that amplifies our mission and establishes Tik Tok as a unique and critical investment for the industry we serve. Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team.

Our purpose is to inspire, educate and unlock the possibilities on Tik Tok for the marketing community and businesses of all sizes.

The Experiential Marketing Manager owns end-to-end program leadership for Tik Tok’s most complex global B2B tentpole moments, currently anchored by Cannes Lions. This role owns the full program from building awareness and demand ahead of the event, through strategy, creative development and execution, to post-event follow-up and measuring results.

This person is the overall program owner, bringing together strategy, creative, events, marketing, sales and other partners to ensure every part of the program works together and delivers against its goals. While the role has deep ownership of the event experience and production, the responsibility extends beyond the event itself to the full audience journey and what happens before and after the  addition, this role oversees the production engine for the broader global events portfolio, helping establish the processes, partners and standards that allow the team to deliver high-quality work efficiently and consistently.

Responsibilities Own the Program End to End
- Own the full program for assigned global tentpoles, from planning and building demand ahead of the event through execution, post-event follow-up and measuring results
- Develop the overall plan for the program, aligning teams around goals, audiences, key moments and priorities
- Serve as the central point of coordination across Channels, Creative, Marketing, Product, Sales, Comms, Legal, Executive teams, etc
- Ensure the experience, content, communications and follow-up all work together as one cohesive program
- Identify risks, challenges and resource needs early and bring forward clear solutions

Lead the Event and Experience
- Lead planning and execution across the full event footprint, including creative development, programming, production, logistics, talent and attendee experience
- Partner closely with Creative to develop a cohesive and distinctive Tik Tok brand experience
- Manage relationships with executives, talent and high-profile guests, including complex logistics and negotiations
- Own budgets, timelines agencies, vendors and production partners to ensure the program is delivered on time, on budget and to a high standard

Oversee the Production Engine
- Oversee production and delivery across the broader global events portfolio, including vendor and agency management, budgets and coordination across work streams
- Build and improve processes, tools and templates that make it easier for the team to deliver great work consistently
- Build and maintain strong relationships with agencies, vendors and venue partners
- Partner with the Director of Global Events & Experiential Strategy and other Program Leads to align on standards, ways of working and success measures across the portfolio

Lead and Develop the Team
- Mentor and develop team members, helping them grow their event and program…