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Storytelling Marketing; Content Spike

Job in New York, New York County, New York, 10261, USA
Listing for: HR Tech Job
Full Time position
Listed on 2026-10-05
Job specializations:
  • Marketing / Advertising / PR
    Marketing Communications, Digital Marketing
Salary/Wage Range or Industry Benchmark: 127000 - 225500 USD Yearly USD 127000.00 225500.00 YEAR
Job Description & How to Apply Below

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other.

Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back.

In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About

the Team

Sana is an AI lab building superintelligence for work. We believe organizations can accomplish their missions faster when humans can effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. As part of Workday, we are committed to building AI that augments people. If that's a mission that excites you, you're in the right place.

About the Role

We are seeking an experienced pi-shaped marketer to accelerate and steer Sana's next stage of growth. The ideal candidate thrives in fast-moving environments, enjoys operating in ambiguity, and combines strategic vision with a builder's mindset. They're an excellent writer and storyteller with a passion for enabling customer-facing teams to perform at scale.

What You'll Do Own Content Strategy and Editorial Execution
  • Manage our editorial calendar across all channels, including launch moments and evergreen campaigns.

  • Conceptualize, write, and edit both long-form and short-form content across channels and formats.

  • Collaborate and execute on integrated brand marketing campaigns.

  • Script and structure video content including product demos, customer spotlights, and interview-style pieces.

Partner Across Sales, Product, and Brand
  • Partner with sales and product marketing to develop enablement materials, including pitch decks, one-pagers, competitive assets, and FAQ documents.

  • Build and maintain a deep understanding of our products to tell accurate and compelling stories, collaborating closely with engineering to stay ahead of launches.

  • Track content performance using analytics and work with the broader marketing team to refine strategy based on what's working.

  • Work cross-functionally with design and brand teams to ensure all content is polished and on-brand.

#Sana Jobs

About You Basic Qualifications
  • 5+ years of experience in content marketing, brand marketing, and copywriting, with a proven track record of end-to-end execution and growing a brand following, ideally within a SaaS organization or tech startup.

  • Ability to originate and execute ideas independently, rather than waiting for a creative brief.

  • Experience creating visual assets autonomously, while knowing when to bring in expert design support.

  • Fluent in English.

Other Qualifications
  • Deep passion and talent for writing in all its marketing forms.

  • Strong eye for craft and taste in brand building, setting trends rather than following.

  • Track record of excellent problem-solving skills to handle complex challenges quickly and effectively.

  • Experience building strong relationships across teams to deliver the best…

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