Marketing Strategist, eCommerce

All Jobs >
Marketing Strategist, eCommerce

Indie has grown from a small team into a partner for some of the most exciting brands in CPG and beyond over the past 8 years, and we're not close to done! We are looking for great people who are energized by the opportunity to build & shape what comes next for Indie and are excited to grow along with us.

• Strategists at Indie shape strategy, elevate teams, and influence decisions across disciplines
• You’ll deepen your leadership skills while driving meaningful, visible client impact
• A team that leads with empathy and still delivers at a high level. We don't think you have to choose
• Collaborate with a talented and passionate team
• Competitive salary with opportunities for growth and professional development

Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond! We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact.

At Indie, we’ve created a collaborative culture where professional and personal growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!

The Marketing Strategist, eCommerce is a hybrid strategist and practitioner who understands how brands win in the eCommerce environment and knows how to turn that strategy into excellent work.

You’ll bring deep working knowledge of the digital shelf, including retailer PDPs, eCommerce content, SEO and emerging AEO best practices and content performance. You understand the role eCommerce plays within a broader brand ecosystem and are able to advise clients on how their brand should show up across retailer and owned commerce environments, and what success looks like when it gets there.

This is a hands-on role where you’ll own digital shelf work from strategy and annual planning through asset mapping, briefing, content development, auditing and optimization. You should be equally comfortable developing a point of view on a brand's digital shelf presence and getting into the details of an individual PDP to make it better.

You’ll also help clients improve how eCommerce work gets done. You’ll manage cross-functional stakeholders, build and operationalize workflows, support the adoption of new tools and technology, and help teams navigate process change with greater visibility, ownership and accountability.

Within Indie’s Strategy team, you’ll serve as a subject matter expert in eCommerce and digital shelf, bringing channel expertise into broader brand, content and go-to-market engagements.

• Serve as a subject matter expert on eCommerce and digital shelf strategy across Indie client engagements, with particular depth in CPG.
• Advise clients on how brands should show up across retailer PDPs, brand stores, D2C sites and other digital commerce environments.
• Conduct digital shelf, competitive and category audits to identify gaps, opportunities and optimization priorities.
• Develop clear recommendations for improving product discoverability, brand storytelling, shopper experience and conversion.
• Understand the role of eCommerce within the broader marketing ecosystem and connect digital shelf recommendations back to brand strategy, consumer needs and business objectives.
• Define and apply best practices for PDP architecture, written and visual content, retailer-specific execution and measurement.
• Own the end-to-end ecomm content lifecycle for CPG clients annual planning and asset mapping through…