Director, Agency Communications

Situation, a full-service agency building passionate communities for live experience-based clients like WICKED on Broadway and The Metropolitan Opera, seeks Director, Agency Communications to own and drive how Situation presents itself to the outside world. This role will report to the President and will be responsible for shaping our agency narrative, finding and creating stories worth telling, and turning the work, people, thinking, relationships and impact already happening across Situation into greater visibility, reputation and engagement.

The selected candidate should be a driver and connector.

They should constantly be asking:

• What’s happening inside Situation that more people should know about?
• What should Situation be talking about right now?
• Where should our people and ideas be showing up?
• Who should we be bringing together?
• What relationships should we be building?
• How can we turn something we’re already doing into a bigger opportunity?

This position will have production and execution support, but the expectation is that they set the agenda, create the opportunities and keep the organization moving against them.

This is not simply a PR role. We see it as a communications-focused chief of staff for the agency’s external presence — someone who understands what is happening across the company, connects the dots, creates opportunities and ensures we are speaking with a clear and consistent voice.

They will work closely with agency leadership and our individual business units, but they are expected to drive the agenda, not simply execute requests.

Agency Narrative & Communications

• Own and continually sharpen how Situation talks about itself — who we are, what we believe, what makes us different and where we are headed.
• Develop and drive the agency’s overall communications and content strategy across press, social, thought leadership, events and other external channels.
• Stay close to the work happening throughout the agency and proactively identify stories, ideas, people, client work and insights that deserve a larger audience.

Press, Awards & Industry Visibility

• Build relationships with relevant press, journalists, influencers and industry voices.
• Proactively pitch Situation, our people, our work and our thinking to trade and mainstream media.
• Identify and manage the awards, innovation lists, agency rankings and other recognition opportunities where Situation should be represented.
• Create opportunities for Situation leaders and team members to participate in panels, juries, conferences, podcasts and other industry platforms.

Executive Visibility

• Develop a proactive visibility strategy for the agency’s senior leadership.
• Identify and pursue speaking engagements, interviews, panels, podcasts and other opportunities.
• Help package our ideas, perspectives, research and experience into compelling pitches and platforms.

Thought Leadership

• Turn Fandom Unpacked into a larger communications and thought-leadership platform.
• Identify stories, research, trends and conversations emerging from the work that can generate press, speaking opportunities, partnerships and original content.
• Extend the life of our research and intellectual property across social, articles, presentations, events and client-exclusive content.

Philanthropy

• Find opportunities to tell the Project’s stories externally while creating more meaningful ways for clients, partners and employees to participate.
• Drive client and partner engagement through volunteering, student experiences, educational programs, research collaborations and events.

Hospitality, Events & Relationship Building

• Develop a more intentional agency hospitality and engagement strategy in partnership with our business-unit leaders.
• Create opportunities that…