Global Social Media Manager

Location: New York

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 34,000 people, in over 30 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

Role description:

The Global Social Media Manager plays a pivotal role in defining and leading Arcadis’ global organic social media strategy, ensuring social media is a high-performing channel within our broader brand, marketing and growth agenda. This role requires a strategic, commercially minded leader who can operate with a high degree of autonomy, bring clarity in a complex global environment, and translate enterprise priorities into consistent operational delivery across the business.

The successful candidate will play a strategic role in shaping how social media drives brand positioning, omnichannel engagement, and demand generation, while protecting and enhancing Arcadis’ reputation across global markets. They will be expected to build strong relationships with senior stakeholders, influence decisions at leadership level, and ensure social activity is aligned with wider business objectives, brand standards, and growth ambitions.

This role will lead the development of global social strategy, governance, channel excellence and marketing programme integration, while also developing the talent, capabilities and ways of working required to deliver the strategy s role works closely with the Digital Marketing Director and offshore social media team, while partnering with the brand and communications team, employer brand, content creators, digital marketing colleagues, and global and regional stakeholders across the business.

Role accountabilities:

Individual accountabilities

Define and lead Arcadis’ global social media strategy, aligned with broader brand, marketing, communications and business priorities

Translate strategic priorities into clear, scalable and consistent operational delivery across regions, channels and teams

Operate with a high degree of autonomy, using sound judgement to prioritise, make decisions and drive outcomes in a complex matrix organisation

Build credibility with and effectively manage senior stakeholders, providing strategic counsel, challenge and clear recommendations

Develop and strengthen the talent, team structure and capability needed to deliver a best-in-class global social media function

Social Media Strategy and Leadership Develop and lead a global social media strategy that aligns with Arcadis’ wider sales and marketing engine, brand and business objectives

Define the role of social media within Arcadis’ omnichannel marketing ecosystem, ensuring integration with content, brand, and demand generation activity

Translate strategic direction into clear plans, priorities, governance and measurable deliverables across the business

Drive a growth-focused approach to increase Arcadis’ digital footprint, strengthen audience engagement and enable business growth

Lead social strategy for global marketing programmes, key moments, major events, thought leadership and executive visibility

Develop and evolve social media toolkits, frameworks and enablement materials for leaders, brand ambassadors and sales teams across the business

Identify opportunities to strengthen Arcadis’ market presence through social selling, influencer approaches, content amplification and employee advocacy.

Channel Management Develop channel-specific strategies, operating models, guidelines and best practices to ensure consistency and high performance across all social media platforms.

Lead end-to-end…