CRM Manager

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City. Since our launch in 2013, KREWE has grown into a dynamic brand celebrated for its distinctive, handcrafted sun and optical frames that reflect a deep commitment to quality, individuality, and design.

In 2022, we opened the doors to our NYC headquarters in the heart of the Meatpacking District, building a second home for the brand that brings New Orleans’ culture, creativity, and energy to one of the world’s most iconic design capitals. Our presence now spans brick-and-mortar boutiques, mobile retail concepts, and a thriving e-commerce platform - alongside distribution through premier independents and top national retailers.

Celebrated for our unique approach to design, KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.

As we continue to expand, we’re looking for passionate, driven, and innovative individuals to join our talented team. At KREWE our work is fast-paced, collaborative, and deeply mission-driven. Our people are high-performing and ambitious - not just about hitting goals, but about building something that’s original, culturally rooted and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact.

If this sounds like the right environment for you we invite you to apply below.

KREWE is looking for a CRM Manager to transform Email & SMS into one of our most important engines of customer and revenue growth.

Reporting to the Head of Marketing, this role will own CRM strategy and execution end-to-end, shaping how we acquire, engage, retain, and grow relationships with KREWE customers through smarter lifecycle marketing, segmentation, personalization, automation, and testing.

This is an opportunity to build. You’ll inherit an established Email & SMS program with significant room to grow, and have the ownership to evolve it from a campaign-led channel into a sophisticated lifecycle engine that drives Ecommerce growth while expanding how CRM supports Retail, Events, and the broader KREWE customer experience.

We’re looking for someone who is equal parts marketer, operator, and analyst: someone who sees the big picture, loves getting into the details, and is excited by the opportunity to shape what best-in-class CRM looks like at KREWE.

This role is based in our New York Headquarters five days a week.

• Own KREWE’s Email & SMS strategy and roadmap, with a focus on driving revenue, engagement, retention, and customer lifetime value.
• Lead the integrated CRM calendar across campaigns and lifecycle communications, connecting brand storytelling, product priorities, and commercial goals.
• Partner across Marketing, Ecommerce, Retail, and Events to identify where CRM can unlock incremental customer and business growth.

• Build and optimize automated lifecycle journeys across key moments from acquisition and welcome through post-purchase, cross-sell, retention, and win-back.
• Develop smarter segmentation and personalization strategies using customer behavior, purchase history, engagement, and other relevant signals.
• Identify new opportunities to deepen customer relationships across digital and physical touchpoints, including loyalty, clienteling, and omnichannel CRM.

• Own end-to-end execution across Klaviyo and Attentive, from campaign and flow builds through segmentation, QA, testing, deployment, and optimization.
• Partner closely with Brand Marketing and Creative to develop compelling CRM experiences, translating…