Search Planner

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me‑too” product into “yes‑please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what?

This is dumb.’ Damn straight.

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Search Planner helping us to deliver game-changing campaigns for consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

How you’ll strengthen the team:

Our team is looking for someone who is driven, organized and a master collaborator. Beyond that, here’s how you’ll make your mark:

• Day-to-day management of paid search accounts: budget pacing/monitoring, optimizations
• Generate keyword lists and assist with ad copy development
• Implement and track client campaigns, monitoring/questioning deliverables. Confidence and clarity on deliverables
• Conduct keyword research and competitive/market analyses; be able to present findings in both informal and formal environments
• Produce reports that analyze campaign activity
• Recommend testing opportunities or optimizations to clients and internal teams, provide industry findings & POV on execution
• Proficiency in AdWords, Microsoft Advertising, Google Analytics, and SA360 (among other tools)
• Ability to communicate with both internal teams and clients professionally and concisely
• Compiling, analyzing and delivering account performance data to internal and external clients

How you’ll grow with us:

Search Planner is where you’ll start, but we’re always planning for where you’ll go. Our Paid Search Planners are all expected to hone skills that will help build on their careers. Those skills include:

• Assisting in process innovation and documentation to inform best practices for Paid Search
• Honing presentation skills via Marcel training and ‘Speak From the Heart’ which will better prepare you for client-facing opportunities
• Contributing to annual Media Planning exercises to refine data analysis capabilities

What you’re bringing with you:

Across 2-3 years of experience, you know what it takes to slay Paid Search. These are the core skills you’ve totally nailed:

• Demonstrated knowledge of paid search best practices and optimization
• Proficiency in Microsoft Excel, PowerPoint, Search Engine Tools
• A degree of “search nerdery” – a passion for what’s new in an evolving industry
• Ability to think on one’s feet and participate in team knowledge development
• Excellent written and verbal communication skills; some client-facing…