Director, Creator Marketing

Director, Creator Marketing | New York | Marketing | In office | Full-time

Bilt is the membership for where you live.

What started as a way to reward people on their largest expense has turned into an ecosystem connecting our members, property managers and local merchants.

Travel, dining, fitness, everyday spend. We are building systems across payments, credit, loyalty, and commerce all at once.

We run lean and move quickly. Every person here has a real impact on what gets built and how fast it happens.

This role comes with real ownership and high expectations. If you prefer clearly defined lanes and structure, this will feel uncomfortable. If you want to build quickly, have a real say in what gets built, and work on products used by millions, you will likely do your best work here.

We're looking for a creator marketing leader to own and scale Bilt Originals, our flagship creator program. You'll set the strategy and roadmap for how Bilt shows up across creator tiers, platforms, and content formats - and turn creator partnerships into measurable brand and business impact, not just reach.

This is a senior individual contributor role on our New York brand team. You'll work hand-in-hand with growth, content, social, and creative teams, manage the program's budget and investment strategy, and build the systems - creator selection, contracting, briefing, measurement - that make the program scale.

• Own the creator marketing strategy and roadmap for Bilt Originals, scaling the program across creator tiers, platforms, and content formats
• Lead the full lifecycle of creator activations - deal management, content pipelines, and on-time delivery aligned to marketing campaigns
• Partner with growth and content teams to leverage creators across organic and paid social
• Integrate creator-led content into broader brand campaigns and turn high-performing creator content into scalable paid and organic assets
• Own the measurement strategy - KPIs, reporting frameworks, and benchmarks - using tools like Sprinklr and CreatorIQ to optimize investment
• Establish creator selection criteria and build a high-quality creator ecosystem focused on long-term, mutually valuable partnerships
• Develop comprehensive content briefs and guidelines that drive quality, on-brand creator content
• Own creator marketing budgets and investment strategy across fees, production, paid amplification, and experiential
• Set scalable best practices for creator contracting, compensation, usage rights, exclusivity, approvals, disclosure, and brand safety
• Co-manage exclusive events and experiences that engage and inspire our creator community

• Must Have:
  • Bachelor's degree
  • 7-8 years of experience in creator management, with a track record of building and growing successful creator programs at a brand
  • Proven creator strategies that drive measurable brand and business outcomes - beyond reach and engagement
  • Deep understanding of social platforms, content types, creator ecosystems, and performance metrics
  • Experience owning creator budgets and negotiating partnerships - talent fees, usage rights, exclusivity, paid amplification
  • Strong analytical skills; able to translate creator and social performance data into clear business insights and recommendations
  • Experience building scalable creator programs and systems, not just managing individual campaigns
  • High emotional intelligence, strong interpersonal skills, and a collaborative approach that builds alignment across diverse stakeholders
  • Excellent organizational and project management skills, with an ownership mentality and bias for action in fast-paced environments
• Nice to Have:
  • Hands-on experience with creator platforms such as CreatorIQ and Sprinklr
  • An established network across the creator ecosystem
  • Experience with creator events and experiential programming
  • Experience managing external agencies or vendor partners
  • Background in lifestyle, consumer, or brand marketing

• Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
• Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We've got you and your family covered from day one.
• 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we're here to help you get there.
• Commuter FSAs - We believe the best ideas come from being…