AVP - TikTok Shop; LDB

Job Title: AVP, Tik Tok Shop, LDB

Division: L'Oreal Dermatological Beauty Division - USA

Location: New York, NY (10 Hudson Yards)

Reports To: CDMO, LDB USA

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oreal Dermatological Beauty, our mission is to make a positive impact on people's lives by developing and promoting products and services that meet skin health needs, working hand-in-hand with dermatologists, pharmacists, and other healthcare professionals.

Our brand portfolio includes La Roche-Posay, Cera Ve, Vichy, Skin Ceuticals and Skin Better Science.

This role is designed for a visionary, growth and consumer obsessed driven leader who understands that the future of social commerce lies at the intersection of data, content, creators, and uniquely for LDB credible healthcare professional (HCP) voices. You will lead the divisional channel strategy and acceleration for Tik Tok Shop across the LDB portfolio in the US, owning the full P&L and GMV targets while building a best-in-class creator and affiliate ecosystem.

The ideal candidate is an entrepreneurial problem-solver with a  Math and Magic  mindset able to leverage deep analytical insight to adapt to a fast-evolving channel, while skillfully managing the added complexity of regulatory and legal guardrails inherent to dermatological and clinical claims. You will manage a high-performing team (Manager, Content and Manager, Affiliate) and collaborate closely with brands, Medical/Regulatory/Legal, cross-functional stakeholders, Tik Tok, and agency/TSP partners to launch and scale the LDB business on Tik Tok Shop.

Commercial Strategy & Tik Tok Shop Operations

• Lead channel strategy and future growth acceleration for this fast-paced, evolving channel across the LDB brand portfolio.
• Assume full responsibility for LDB Tik Tok Shop sales results including GMV, gross & net sales, and manage the P&L.
• Co‑own end‑to‑end commercial responsibilities including sales forecasting, phasing, promotional planning & budgeting, with sales operations to ensure forecasting accuracy.
• Partner with Sales Operations and Supply Chain to ensure all fulfillment, inventory, and logistics deliverables are met in support of sales targets and launch timing.
• Coordinate launch plans and overall calendar activity across brands to ensure alignment with broader commercial and marketing moments.
• Oversee storefront operations, product catalog curation, and promotional merchandising in partnership with our Tik Tok Service Partner (TSP).

Creator, Affiliate & HCP Activation

• Build and execute a comprehensive Tik Tok Shop affiliate strategy to rapidly scale creator‑led sales and GMV, with particular attention to sourcing and nurturing credible dermatologist, nurse, and healthcare professional (HCP) creator partnerships alongside traditional beauty affiliates.
• Direct and manage relationships with TSP/agency partners overseeing affiliate recruitment, seeding, and campaign rollouts.
• Design competitive commission structures, sampling/seeding programs, and incentive frameworks to maximize creator and HCP participation.
• Continuously analyze affiliate, HCP, and livestream ROI to identify high‑performing partners for long‑term brand ambassadorship.
• Partner with brands strategy & Hands On Keyboard media team to forecast investment and optimize KPIs inseason.

Content, Regulatory & Creative Leadership

• Lead content strategy and creative vision for Tik Tok Shop across the LDB…