Market Research Analyst II

Company Description

Company Description Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. We believe exceptional companies are built by exceptional teams, and we're intentional about it.

That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

What’s the role? We are looking for a Market Researcher who can influence marketing decision-making by deeply understanding Etsy’s audiences and our evolving competitive landscape. You’ll work closely with marketing teams and alongside other researchers and data scientists to deliver insights and recommendations that will craft the future of human commerce on Etsy. This is a full-time position reporting to the Senior Manager, Market Research.

The Market Research team helps Etsy understand customers, sellers, and the marketplace through rigorous qualitative and quantitative research. We use research to inform the development of marketing strategy & tactics and to help evaluate marketing performance (in close partnership with Marketing Analytics). We’re a mixed-methods team with a deep bench of quantitative and qualitative methods, but our team leans towards quantitative skill sets.

We conduct research with global consumers, small business owners, as well as Etsy buyers & sellers. We actively foster an inclusive team culture that promotes diversity, collaboration, and professional development.

Primary Tasks:

• Partners with Product & Retention Marketing teams to guide marketing strategy and execution
• Independently develop and execute research for tightly-scoped research projects, including developing survey instruments, analyzing data, generating insights and recommendations, and writing reports, while supporting the Product & Retention Marketing Research Lead on more widely-scoped research projects

Secondary Tasks:

• Own key aspects of our brand tracking program, including vendor relationships, questionnaire updates, tabulation specs, data analysis, and reporting
• Source and synthesize secondary research, including competitive intelligence
• Contribute to market research operations, including project management and overseeing the process of working with third-party research vendors (e.g., research agencies, moderators)

Qualities that will help you thrive in this role are:

• Approximately 3+ years experience conducting primary market research, including brand tracking experience
• Familiarity with lifecycle marketing and the ability to translate research into concrete marketing recommendations
• Strong quantitative research skills, including sampling, questionnaire design, data analysis (including strong understanding of statistical testing), and reporting
• Experience conducting research that shapes lifecycle marketing strategy
• Experience conducting product marketing research- such as positioning development, GTM message testing, or value prop testing
• Comfort leveraging AI tools to accelerate research workflows while maintaining human oversight and judgement of outputs
• Excellent data visualization skills, including experience with Google Slides, with the ability to translate complex data into clear narratives
• Strong communication skills
• A collaborative, curious,…